How to Connect Google Analytics to Semrush

Updated on:

May 11, 2026

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Use this interactive demo to learn how to link your Google Analytics account to a Semrush project.

Quick summary

Connecting Google Analytics to Semrush lets you pull website traffic data directly into your project dashboard for unified SEO reporting. This integration takes just a few steps inside the Semrush project settings and requires no technical expertise.

Steps

From the Semrush dashboard, select the project you want to connect with Google Analytics.
Click on the project to open its dashboard.
Click the Settings tab within the project.
Select "Set up Google account" to begin the integration.
Complete and customize all the required fields, then click "Save changes".
Check the Semrush project dashboard to confirm Google Analytics data is being pulled correctly and that you see relevant metrics and reports.

📌 Why this matters

Connecting Google Analytics to Semrush gives SEO professionals a unified view of traffic data and search performance inside a single platform. This integration eliminates the need to switch between tools, making it faster to correlate organic keyword rankings with actual site traffic and user behavior. For teams managing multiple projects, having Google Analytics metrics surfaced directly in the Semrush project dashboard accelerates reporting and data-driven decision-making. It is an essential setup step for any marketer who wants to get the most out of their Semrush subscription.

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