How to Connect Google Ads to HubSpot

Updated on:

May 11, 2026

By:

Use this interactive demo to learn how to link your Google Ads account directly inside HubSpot.

Quick summary

Connecting Google Ads to HubSpot lets you track ad performance, sync leads, and measure ROI directly within your CRM. This integration enables marketers to attribute revenue from deals to specific Google Ads campaigns without leaving HubSpot.

Steps

In the left sidebar menu, navigate to Marketing > Ads.
Click on Connect an ad account to HubSpot.
In the pop-up window, select Google Ads.
Log in to your Google account associated with your Google Ads account.
Select the Google Ads accounts you want to connect — you can choose multiple accounts.
Select the pixel to track your visitors across your website.
Measure your ads ROI using Revenue from deals or Estimated revenue.

📌 Why this matters

Connecting Google Ads to HubSpot gives marketing teams a unified view of ad spend and pipeline revenue in one platform. By linking Google Ads accounts directly inside HubSpot, teams can automatically sync leads, enable pixel-based visitor tracking, and calculate true ads ROI using closed deal data. This integration eliminates manual reporting and helps revenue teams prove which paid search campaigns are actually driving pipeline and closed-won business.

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