Quick summary
This tutorial shows how to connect an Instagram Business account to Hootsuite using a Zapier automation, creating a seamless workflow that triggers Hootsuite actions whenever Instagram activity occurs. By setting up this Zap integration, social media managers can eliminate manual cross-platform posting and keep their Hootsuite content stream updated automatically.
Steps
- Navigate to the left-side panel in Zapier, then click Create.
- Select Zaps from the list of options.
- Tap the Trigger tab to start the integration process.
- Search for Instagram and select Instagram For Business from the suggested results.
- Specify your preferred Trigger Event for the Instagram integration.
- Tap Sign In and log into your active Instagram account.
- Click Continue to proceed further.
- Provide the necessary information to configure the Trigger, including specifying the Instagram account you want to use.
- Click Continue to run your input and test the Trigger.
- Choose the record you want to connect, then click Continue With Selected Record.
- Search for Hootsuite and select it as the Action app.
- Click the drop-down menu and pick the specific Action Event you want to carry out in Hootsuite.
- Click Sign In and log into your Hootsuite account.
- Click Allow to grant the necessary permissions for the integration.
- Fill out all input fields with the required files or details one by one.
- Click Continue to publish the integration.
- Your Instagram Business account is now fully integrated with Hootsuite based on your configured inputs.



