How to Change the Link Color in Klaviyo

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to update your email link color in Klaviyo's brand settings.

Quick summary

Changing the link color in Klaviyo is done through the Images & Brand section, where you can customize link colors, tints, and shades and apply them globally by clicking Update Brand.

Steps

Head over to the left-side panel and click Content.
Choose Images & Brand from the list of options.
Tap the Brand tab.
Under the Colors section, find Links and click its corresponding color picker.
Specify the color, tint, and shades you want to set.
Review your input and click Update Brand to apply the changes.
After completing these steps, the link color in your Klaviyo workspace will be updated accordingly.

📌 Why this matters

Consistent link color across email campaigns is a key part of brand identity, and Klaviyo makes it easy to manage this globally through its Images & Brand settings. By updating your link color in one place, every new email you build automatically reflects your brand's visual style without manual adjustments. This feature is especially valuable for marketing teams that need to maintain on-brand email design at scale. Klaviyo's centralized brand controls reduce design inconsistencies and speed up the email creation process.

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