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All Tutorials /Salesforce

How to Change Account Owner in Salesforce

Updated on:
May 25, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to reassign account ownership in Salesforce in minutes.

Quick summary

Changing the account owner in Salesforce lets admins and sales managers quickly reassign accounts to the right team member without losing any record history. This step-by-step walkthrough covers the exact clicks needed to update ownership directly from the Account record's About section.


Steps

  1. Click 'Accounts' on the left-side panel of your Salesforce dashboard.
  2. Select an account from the accounts list.
  3. In the About section, go to 'Account Owner' and click the 'people' icon beside the account name.
  4. Type and select the name of the new owner in the search bar.
  5. Click the 'Change Owner' button to confirm and save the new account owner.

📌 Why this matters

Keeping accurate account ownership in Salesforce is critical for sales teams to ensure the right rep is responsible for each customer relationship. Incorrect ownership can lead to missed follow-ups, duplicated outreach, and inaccurate pipeline reporting. Salesforce allows admins and managers to reassign account owners in just a few clicks, ensuring CRM data stays clean and sales accountability is always up to date. This feature is essential for teams managing territory changes, onboarding new reps, or restructuring sales coverage.
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