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All Tutorials /Hubspot

How to Build a Landing Page in HubSpot

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to create and publish a landing page in HubSpot.

Quick summary

This tutorial walks you through the complete process of building a landing page in HubSpot, from selecting a pre-designed template to configuring page settings and hitting Publish. By the end, you will have a live, optimized landing page with a copyable URL ready to share.


Steps

  1. Navigate to the Landing Pages section in HubSpot's website manager.
  2. Click Create in the top right corner and select Landing Page from the dropdown.
  3. Name your landing page and click Create page to confirm.
  4. Choose a pre-designed template that matches the type of page you want to build.
  5. Click the Plus sign on the left panel to open the drag-and-drop editor and add elements to your page.
  6. Add text, images, videos, and forms to tailor the content to your brand and offer.
  7. Use the page structure panel to view and rearrange your layout sections.
  8. Click Settings in the top toolbar to open page configuration options.
  9. Enter a Page Title for your landing page.
  10. Add a Meta Description to improve search engine visibility.
  11. Click Publish to make your landing page live.
  12. Locate and copy your landing page URL to start sharing or embedding it.

📌 Why this matters

Building effective landing pages is one of the fastest ways to generate leads and drive conversions, and HubSpot's landing page builder makes the entire process accessible without needing a developer. With a library of pre-designed templates, a drag-and-drop editor, and built-in SEO settings like page title and meta description, marketers can launch optimized pages in minutes directly within their CRM ecosystem. This tight integration means every form submission and page visit is automatically tracked against your contacts and campaigns in HubSpot, giving revenue teams instant visibility into what is driving pipeline. For any team running inbound marketing or paid campaigns, knowing how to quickly create and publish a HubSpot landing page is a foundational skill that directly impacts lead volume and campaign ROI.
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