How to Add Unsubscribe Link in ConvertKit

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to insert an unsubscribe link into your ConvertKit broadcast emails.

Quick summary

Adding an unsubscribe link in ConvertKit ensures your broadcast emails stay CAN-SPAM and GDPR compliant by letting subscribers opt out with a single click using a personalization tag. This step-by-step walkthrough shows you exactly where to place the link inside the ConvertKit email editor and how to verify it works before sending.

Steps

Go to the Send tab in your ConvertKit dashboard.
Select Broadcast from the Send menu options.
Choose a broadcast to edit and click the Edit option.
Select the email block where you want to place the unsubscribe link.
Manually insert the unsubscribe link using the personalization tag provided.
Click Preview to confirm the unsubscribe link is visible and working correctly.
Confirm the unsubscribe link is functional and displayed exactly where you want it in your email.

📌 Why this matters

Including a working unsubscribe link in every broadcast email is a legal requirement under CAN-SPAM and GDPR, and failing to do so can result in penalties and damaged sender reputation. ConvertKit's personalization tag system makes it easy to place a compliant opt-out link precisely where you want it inside any email block. Verifying the link via the built-in Preview mode before sending ensures subscribers always have a seamless and trustworthy way to manage their preferences. This keeps your email list healthy, your deliverability high, and your audience relationship intact.

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