How to Add Unsubscribe Link in ConvertKit

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to add an unsubscribe link in your ConvertKit campaigns.

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To add an unsubscribe link in a ConvertKit email, ConvertKit manually includes an unsubscribe link in the email:

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Go to the 'Send' tab.
Select 'Broadcast'.
Select a broadcast to edit and click on the 'Edit' option.
Select the block where you want to place the unsubscribe link for your email.
Manually insert the unsubscribe link, you can do it with this personalization tag.
When composing an email, click 'Preview' to check that the unsubscribe link is visible and properly working.
That's it! By following these steps, it ensures that the unsubscribe link is functional and displayed exactly where you want in your email.

📌 Why this matters

Adding custom unsubscribe links gives you control over subscriber retention by placing the opt-out option strategically within your email content. Beyond legal compliance, this positioning influences how subscribers interact with your unsubscribe process.

When you embed the link contextually rather than burying it in standard footer text, you create a more transparent relationship with your audience. This transparency actually reduces spam complaints and improves deliverability rates, since subscribers who want to leave will use your unsubscribe link instead of marking emails as spam.

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