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How to Add HubSpot Tracking Code to Website

Updated on:
May 11, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to install the HubSpot tracking code on your website.

Quick summary

The HubSpot tracking code enables visitor analytics and behavioral tracking across your website by embedding a small JavaScript snippet before the closing body tag. Once installed, HubSpot can track page visits, attribute contacts, and power marketing automation workflows.


Steps

  1. Click on the Gear icon in the top right corner to open Settings.
  2. Find and select Tracking Code in the left navigation pane.
  3. Locate the Embed code displayed on the tracking page.
  4. Copy the code to your clipboard or email it directly to your developer.
  5. Paste the tracking code before the closing </body> tag in the HTML of each page, or have your developer add it to the shared footer file referenced across all pages.

📌 Why this matters

Adding the HubSpot tracking code to your website is the essential first step to unlocking HubSpot's full marketing and analytics capabilities. Once installed, the tracking code captures visitor behavior, identifies contacts, and feeds data into HubSpot's CRM, enabling accurate attribution and smarter lead nurturing. For marketing and RevOps teams, this single snippet connects web activity directly to pipeline, making it a foundational requirement for any HubSpot-powered growth strategy.
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