How to Add First Name in ConvertKit Email

Quick summary

Adding a first name personalization tag in a ConvertKit broadcast lets you address each subscriber individually, improving open rates and engagement. This tutorial walks you through creating a new broadcast, inserting the personalization tag, previewing it as a subscriber, and sending the email.

Steps

1. Log in to your ConvertKit account and click 'Create a new'.
2. From the drop-down menu, select 'Broadcast'.
3. Add a subject line for your broadcast email.
4. In the email body, insert the first name personalization tag to dynamically address each subscriber.
5. Click 'Preview' to see how your email looks before sending.
6. Click 'Preview as Subscriber' to verify how the first name appears to a real recipient.
7. Click 'Continue' once you are satisfied with the preview.
8. Click 'Send Broadcast' to deliver your personalized email to subscribers.