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All Tutorials /ActiveCampaign

How to Add Background Images in ActiveCampaign

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to set a custom background image in your ActiveCampaign email template.

Quick summary

Adding a background image to an ActiveCampaign email template is done through the Global Settings panel inside the campaign template editor. Once enabled and uploaded, you can fine-tune the image's size and position before saving your changes.


Steps

  1. Click Global Settings to open the template's global configuration panel.
  2. Under General Settings, locate the Background image option and enable it.
  3. Click Add a file to upload your chosen background image.
  4. Click Select image and confirm the upload to attach it to your email.
  5. Once uploaded, navigate to the Content tab to continue editing.
  6. Adjust the background image properties, including size and position, to fit your design.
  7. When satisfied, click Save and exit to apply and preserve your changes.

📌 Why this matters

ActiveCampaign's background image feature lets email marketers add visually striking, on-brand imagery directly to campaign templates without needing custom HTML or a developer. Customizing email backgrounds increases visual engagement and helps brands stand out in crowded inboxes, directly supporting higher open-to-click conversion rates. The built-in controls for image size and position give marketers full design flexibility inside a no-code workflow, making professional-quality email design accessible to any team. This capability is especially valuable for e-commerce, SaaS, and agency teams that need to produce polished, consistent email campaigns at scale.
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