How to Add Background Image in SurveyMonkey

Updated on:

April 6, 2026

By:

Madhav Bhandari

Use this interactive demo to learn how to add a background image to your SurveyMonkey surveys.

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Here’s how you can add a background image to your survey:

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Open your desired survey.
Go to 'Design Survey' tab
On the left-hand side, go to 'Styles' and select 'Themes'. Under 'Themes', click 'Create custom theme'.
In the theme editor, look for the 'Background' option.
To add background, click '+ Background'.
Choose a file from your computer or image gallery to use as the survey’s background.
Click 'Done' to add the background.
After uploading your background image, click the 'Preview survey' button to ensure the image displays correctly and doesn’t interfere with the readability of your survey.
Click 'Continue' and your new background image will now be applied to your survey.

📌 Why this matters

Adding a background image transforms your survey from generic to branded, making it instantly recognizable and professional. You'll boost response rates because visually appealing surveys feel more trustworthy and engaging to participants.

The real advantage goes beyond aesthetics: branded surveys create psychological ownership, making respondents more likely to complete them and provide thoughtful answers. Your custom background also reinforces brand recall, so participants remember your organization long after taking the survey, turning a simple data collection tool into a powerful brand touchpoint.

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