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All Tutorials /YouTube

How to Add an Instagram Link to a YouTube Channel

Updated on:
May 25, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to link your Instagram profile to your YouTube channel.

Quick summary

Adding an Instagram link to your YouTube channel lets viewers discover your social profiles directly from your channel page. In just a few steps inside YouTube Studio, you can publish a clickable Instagram URL that appears beneath your channel banner.


Steps

  1. Go to studio.youtube.com and click Customization in the left sidebar.
  2. Scroll down to the Links section and click Add link.
  3. In the Link title field, type Instagram.
  4. In the URL field, paste your Instagram profile URL (for example, https://instagram.com/yourhandle).
  5. Click Publish in the top-right corner to save your changes.
  6. Go to your YouTube channel page and confirm the Instagram link appears in the links row below your channel banner.

📌 Why this matters

Linking your Instagram account directly on your YouTube channel page helps creators and brands drive cross-platform followers without relying on video descriptions. YouTube Studio's Customization settings make it easy to add, label, and publish social media links that appear prominently beneath your channel banner. This visibility boosts Instagram follower growth by surfacing your profile to the millions of viewers already watching your YouTube content. For any creator or business managing multiple social platforms, consolidating your social links on YouTube is a simple, high-impact way to grow your audience.
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