How to Add an Email List to Klaviyo

Quick summary

Adding an email list in Klaviyo lets you segment contacts for targeted campaigns by navigating to Lists & Segments, creating a named list, and importing contacts via file upload. This step-by-step process ensures your audience is organized and ready for personalized email marketing from day one.

Steps

1. Navigate to the Audience hub, where all your customer management tools live.
2. Access Lists & Segments to organize contacts for targeted marketing campaigns.
3. Click Create New to initiate a new audience group and start organizing your contacts.
4. Select Create List to begin building a new contact list for your marketing campaigns.
5. Give your list a descriptive name that reflects its purpose or audience.
6. Add tags to categorize your list for better organization and searchability.
7. Click Create List once you have finalized your list setup to begin adding contacts.
8. Select Upload Contacts to add contacts by importing existing customer data.
9. Click Upload to select your contact data file and begin the import process.
10. Click Next to proceed and review your import settings before finalizing.
11. Click Import to complete the import process and start building relationships with your audience.