How to Add Alt Text to Images in Buffer

Quick summary

Buffer's alt text feature lets you add descriptive, accessibility-friendly captions to images directly inside the post editor before publishing to any connected social media channel. This ensures your social content meets accessibility standards and reaches a wider audience, including users who rely on screen readers.

Steps

1. Click on the Channels tab and choose a social media account.
2. Click New Post to open the post editor.
3. Click the image icon or drag and drop an image into the post editor.
4. Hover over the image and click Alt to open the alt text field.
5. Enter a brief, descriptive alt text for accessibility, then click Save.
6. Click the dropdown arrow next to Add to Queue to reveal additional scheduling options.
7. Click Share Now, Share Next, or Schedule Post to publish your post.