How to Add a Watermark in YouTube Studio

How to Add a Watermark to a YouTube Video

Updated on:

May 25, 2026

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Use this interactive demo to learn how to brand every YouTube video with a channel watermark.

Quick summary

Adding a watermark in YouTube Studio lets you display a branded image on every channel video automatically. You can control exactly when the watermark appears using the Display time setting before publishing.

Steps

Sign in to studio.youtube.com and click Customization in the left sidebar.
Scroll to the Video watermark section and click Upload.
Select your watermark image file from your device, then click Done.
Under Display time, choose when the watermark appears on your videos.
Click Publish to apply the watermark to all channel videos.

📌 Why this matters

Adding a watermark in YouTube Studio is one of the simplest ways to protect your brand and grow your channel subscribers at scale. A channel watermark appears as a clickable subscribe button overlay on every video, turning passive viewers into active followers without any extra editing work. YouTube creators who consistently brand their content with a watermark build stronger channel recognition and reduce the risk of content being reposted without attribution. This five-step process requires no technical skills and takes effect across your entire video library the moment you hit Publish.

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