How to Add a Video to Klaviyo Emails

Updated on:

May 12, 2026

By:

Use this interactive demo to learn how to embed a video in your Klaviyo email campaign.

Quick summary

Adding a video to a Klaviyo email is done through the email template editor by dragging in a Video Content block, pasting a video URL, and styling it with the built-in display options. This process lets email marketers enrich campaigns with video content without leaving the Klaviyo editor.

Steps

In Klaviyo's email editor, open the left-side panel and locate the Video Content block, then drag it into the main workspace.
Copy the video URL of the content you want to feature and paste it into the provided input field.
Use the Styles and Display tab options to customize the appearance of the video block to match your email design.
Once all settings are applied, the video is added to your Klaviyo email and ready to send.

📌 Why this matters

Embedding video in email campaigns is one of the most effective ways to boost engagement and click-through rates, and Klaviyo's built-in Video Content block makes this accessible without any third-party tools. Marketers can add a video URL directly inside the Klaviyo email template editor and instantly customize how it appears using the Styles and Display controls. This feature helps eCommerce and DTC brands deliver richer, more interactive email experiences that drive conversions. For teams already using Klaviyo for email automation, adding video content is a fast, low-effort way to elevate campaign performance.

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