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How To Add a User to Google Analytics

Updated on:
May 8, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to add and remove users in Google Analytics.

Quick summary

This demo walks you through how to add and remove users in Google Analytics using the Admin Access Management settings. You can grant account-level or property-level access to team members and revoke permissions in just a few clicks.


Steps

  1. Click on Admin in the Google Analytics navigation.
  2. Navigate to the Account column and select Access Management.
  3. Note that you can also click on Property Access Management in the Property column to achieve the same result.
  4. Click on the + sign and select Add user from the dropdown.
  5. Enter the user's email address in the text field and assign the appropriate roles.
  6. Hit Add to confirm and add the user.
  7. Use the Search bar to find the user you want to remove.
  8. Click on the three dots option next to the user.
  9. Select Remove access from the dropdown to delete the user.

📌 Why this matters

Managing user access in Google Analytics is essential for maintaining data security and ensuring the right team members have the correct permissions. The Google Analytics Admin Access Management feature lets account owners add new users with specific roles or revoke access instantly, reducing the risk of unauthorized data exposure. Whether you are onboarding a new analyst or offboarding a contractor, this workflow keeps your analytics account secure and organized. Proper user management in Google Analytics also supports compliance and governance best practices for data-driven teams.
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