How to Add a Name in the Subject Line

Quick summary

Adding a recipient's name to an email subject line in Klaviyo uses personalization tags to dynamically insert first names, improving open rates. This tutorial walks through selecting a campaign and editing the subject line field with the correct liquid tag syntax.

Steps

1. Click Campaigns in the sidebar, where your customer engagement strategy begins.
2. Select the email campaign you want to edit from the campaigns list.
3. In the Subject Line field, add a personalization tag to insert someone's name.
4. Edit the subject line using personalization tags such as first_name for higher open rates.
5. Once done, click Next to save and send the email campaign.