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How to Add a GIF to Klaviyo

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to insert an animated GIF into a Klaviyo email campaign.

Quick summary

Adding a GIF to a Klaviyo email campaign lets marketers embed animated visuals directly into their email template using the built-in image editor. This step-by-step process covers navigating to Campaigns, selecting an email, and uploading or choosing a GIF from your image library.


Steps

  1. Navigate to the Campaigns section where you'll manage all your marketing initiatives.
  2. Select your email template from the campaign list.
  3. Click Edit to personalize your email with engaging content.
  4. In the left sidebar, select the Image element to add product photos or branded graphics.
  5. Click Select image to choose from your image library or upload new visuals for your campaign.
  6. Browse your image library and pick the perfect visual — such as a GIF — to engage your audience.
  7. Confirm your image selection to complete the campaign visual setup.
  8. Hit Preview & Test to make sure the GIF animates properly in the email.
  9. Click Done once you have confirmed that everything looks good.

📌 Why this matters

Adding a GIF to a Klaviyo email campaign is a proven way to boost engagement, click-through rates, and conversion in email marketing. Animated GIFs capture attention in crowded inboxes, making product showcases and promotional messages more memorable than static images. Klaviyo's drag-and-drop email editor makes it easy to upload and preview GIFs directly within an email template, no coding required. For eCommerce and DTC brands using Klaviyo, this feature helps create visually dynamic campaigns that drive measurable revenue impact.
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