How to Add a Dynamic Add to Cart Block in Klaviyo

Quick summary

Klaviyo's dynamic Add to Cart block lets you embed a personalized call-to-action button inside a sign-up form that redirects subscribers to a specific URL after submission. This feature helps e-commerce marketers drive conversions directly from email capture forms by linking button actions to dynamic product URLs.

Steps

1. Click Sign-up forms in the Klaviyo dashboard to begin adding a dynamic Add to Cart block.
2. Select the form you want to add the cart block to from your list of sign-up forms.
3. Click Add blocks to open the block panel and enhance your form with additional conversion elements.
4. Select Buttons from the block options to add a button element and create a clear call-to-action for subscribers.
5. Adjust the button placement within the form for optimal visual hierarchy and flow.
6. Enter the desired button text to label your call-to-action clearly.
7. Set up the Go to URL action to define where subscribers are directed after interacting with the button.
8. Paste your dynamic link into the URL field to connect the button to your product or cart page.
9. Click Publish to save your changes and make the updated form live.