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All Tutorials /Hubspot

How to Add a Contact to a Segment in HubSpot

Updated on:
June 5, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to add a contact to a segment in HubSpot.

‍

Adding a contact to a segment in HubSpot is done by updating filters or contact properties since segments (lists) are automatically managed.

  1. Log in to your HubSpot account and navigate to your main dashboard.
  2. Click CRM menu and select Segments or Lists.
  3. Open your target segment from the list.
  4. Click on the Actions button, and select add contacts from the dropdown options.
  5. Click Choose contacts to manually pick who gets added.
  6. Click on the Add contacts button to finalize your selection.
  7. The contact will now appear in the segment once it matches the defined criteria.

📌 Why this matters

Adding contacts to segments lets you trigger targeted email campaigns, set up specific workflows, and deliver personalized content to the right people at the right time. What makes this particularly powerful is that segments automatically update as contact data changes, so your marketing becomes self-maintaining. When you add someone to a segment today, they'll automatically flow through your nurture sequences and receive relevant messaging based on their evolving behavior and properties, creating a dynamic marketing system that works while you sleep.

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