Creating a Form in HubSpot

Updated on:

April 19, 2026

By:

Use this interactive demo to learn how to create a form in HubSpot.

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Creating a form in HubSpot allows you to capture leads and collect information directly from your website or landing pages.

Log in to your HubSpot account and navigate to your main dashboard.
Click Marketing menu and select Forms from the dropdown menu.
Choose Form Editor for drag-and-drop experience, then click Next at the top right corner.
Start your form from scratch, or you can choose from available Templates.
Give your form a name, and add your Form Fields (e.g., Name, Email, Company) from the left panel.
Preview your form on desktop and mobile to ensure it looks sharp on all devices.
Click Review and update to double-check your form settings before publishing.
Hit Update to save your changes and make your form live.

📌 Why this matters

Forms transform your website from a passive brochure into an active lead generation machine, capturing visitor interest at the exact moment they're engaged with your content. Beyond simple data collection, well-designed forms automatically segment prospects based on their responses, feeding your sales team qualified leads with context about each person's needs and timeline. This creates a seamless handoff from marketing to sales, where conversations start from informed understanding rather than cold outreach, dramatically improving your conversion rates throughout the entire sales funnel.

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