How Phenom built a living Storylane demo ecosystem for events and conferences

What to expect

Mike DeMarco, Sr. Manager of Product Marketing at Phenom, built an entire interactive demo library from scratch under a hard deadline, then turned it into a living ecosystem that now runs from the event floor to every deal. What started as a booth tactic is now a GTM motion touching the website, sales, custom hubs, and product pages.

He'll walk through:

• Why one demo couldn't cover a platform spanning the full talent lifecycle, and how they split it into 5 persona-based stations
• How one person built 35 demos in 3 weeks using Storylane's AI builder, and why a rigid alternative got dropped first
• What year 1 got wrong, and how the funnel got smarter in year 2
• A live walkthrough of a custom sales hub, wired end to end with video, click-throughs, and a tailored narrative
• Where the demos ended up beyond the event: 85+ deals touched, custom hubs per seller, and a rollout across every product page
• What's next as the motion scales from one flagship event to global reach

This is a live look at a GTM motion still growing, not a finished case study. Open Q&A at the end.