How one marketer personalizes every sales opportunity with Storylane

Most marketers are trying to get sales reps to adopt Storylane in their sales cycle. Phenom has mastered this, as they build a customized Hub for nearly every deal.

Join Mike DeMarco, Sr. Product Marketing Manager at Phenom (Bruce Springsteen of Product Marketing), for a behind the scenes look at how his team went from a handful of demos to over 200, and why custom hubs became their secret weapon for getting sales and marketing on the same page.

Hubs didn't just help Phenom personalize demos, they became the way marketing and sales rallied around a single goal - qualified pipeline and closed-won logos. Mike will walk through how he builds and trims hubs live with sales reps, how industry-specific hubs changed the way Phenom sells, and what it actually looks like to hand a rep a fully personalized buying experience in minutes.If you've ever wondered how to get your sales team to actually use the demos you build, this one's for you.