Walnut is shutting down. If you're on Walnut and need to move your demos before the deadline, this guide covers what migration looks like: what happens to your existing demos, the steps to switch, and what changes after.
Why teams are moving from Walnut to Storylane
Even before the deprecation announcement, maintenance was the most consistent complaint about Walnut. The core issues teams cite:
- The platform is winding down. Walnut has announced it's shutting down, which means no new features, no ongoing support, and a hard deadline for migrating your demo library. The sooner you move, the more time you have to rebuild and optimize rather than scramble.
- Demo maintenance was already painful. Walnut reviewers consistently describe keeping demos current as tedious when the product changes. You can create a demo reasonably quickly, but every UI update requires going back through the flow step by step. For teams shipping product changes regularly, that overhead compounds fast.
- Pricing made scaling expensive. Walnut's paid plans started at $75/month for three editor seats, with sandbox demos starting at $1,550. For growing teams that needed more editors or more advanced demo environments, costs scaled faster than the value.
- Deal rooms were plan-gated. Walnut's digital sales room capability was tied to their Classic plan, meaning the features many teams actually wanted required moving up in tier. Storylane covers interactive demos, sandbox environments, digital sales rooms, and AI sales agents from one library.
- Ease of use and demo creation scored lower. Across G2 reviews, Storylane scores 9.2 on ease of use versus Walnut's 8.6, and 9.3 on demo creation versus 8.6. Those gaps are consistent signals about day-to-day friction.
What happens to your existing Walnut demos?
Your demos carry over. Share the links with Storylane, the screens get captured and rebuilt as guided steps in your workspace, and a CSM reviews everything with you before it goes live. Given Walnut's timeline, starting now means you have room to improve rather than just rescue.
Step-by-step: switching from Walnut to Storylane
1. Audit your active Walnut demos now
List every demo currently embedded on your site, shared in outbound sequences, or used in sales calls. Prioritize these for migration. Any demo you're actively sending to prospects should be moved first.
2. Start a Storylane trial or book a migration call
Sign up at storylane.io or book a demo directly. For teams with multiple active demos, the migration call is faster. Storylane's team handles the heavy lifting and your CSM is assigned from day one.
3. Send your Walnut demo links
Share the URLs. Storylane's automation captures your screens and rebuilds the guided steps in your workspace. The migration is straightforward because Walnut demos are screen-based flows, so the content carries over cleanly.
4. Review and improve with your CSM
Your CSM walks through the migrated demos with you. This is where you add branching, set up lead capture forms, enable viewer identification and CRM routing, and adapt any flows that need restructuring for self-serve use.
5. Replace your embed codes and go live
Swap the Walnut links for Storylane's. Storylane supports embedding across your full go-to-market stack: website, email sequences, sales decks, LinkedIn outreach, and review sites like G2.
What you gain after switching
- Demos that update screen by screen, not flow by flow. When your product changes, swap the affected screens in Storylane without touching the rest of the demo. No rebuild queues, no starting over from scratch.
- Lead capture and CRM routing that Walnut didn't offer on most plans. Gate demos with a form or identify viewers without gating. Route step-level engagement directly to HubSpot or Salesforce so your sales team follows up on the right accounts at the right time.
- One demo, multiple buyer paths. Build branching flows for different roles, industries, or use cases from a single demo. No more maintaining separate linear flows for each segment your team serves.
- Everything in one platform, without the tier-gating. Interactive demos, sandbox environments, and digital sales rooms are all available in Storylane from a single subscription. No plan upgrades required to access the features your team actually needs.
