Even with a free trial, there is a gap between prospects checking out your website to signing up for a trial. SaaS companies with a product-led growth (PLG) strategy need an efficient way to drive the active users in their pipeline to paying customers.
When you want to quickly show the features and benefits of your product to website visitors, you can embed a guided demo on your website. By doing so, you are able to tap into a larger audience who are curious about your product, but not yet ready to sign up.
PLG companies using interactive guided demos on their websites are working on removing any barriers that come between the user from deriving value from the product.
When building and embedding guided demos, investing in a demo creation tool saves you time, money, and effort.
Using an interactive demo creation tool like Storylane benefits so many teams in your company. Your marketing team no longer has to spend a huge chunk of their time creating and updating guided demos, or constantly follow up with the engineering team to have it embedded on the website.
This will also save your engineering team time and effort used up to update and embed product demos on the website.
For your sales teams, they can reduce the length of their sales cycle and accelerate how quickly they close deals. With personalized interactive demos at their fingertips, created within minutes and with no coding skills, sales is better equipped to keep the sales pipeline moving fast.
Guided demos created in Storylane can be embedded across different platforms and websites.
Storylane provides several embed options that you can pick according to what you need.
Inline Embed: All you need to do is copy the embed code and paste it into any website’s HTML. With just a few clicks you will have your guided demo embedded on your website and the demo will show up when the page loads.
Inline Embed with CTA: If you want to add a CTA at the start of the demo, you can choose to copy and paste this code into your website. The demo will show a CTA button that the user can click to start the demo.
Popup Embed: To have the interactive demo open in a popup window, you can choose this option. This will let you add a CTA button on your website, and once it’s clicked, a popup window with the demo will show.
Check out these embed options here.
These are just a few examples of how quickly you can embed Storylane demos to various platforms. This means that you can add short demos to blogs, training tools, knowledge base, and more on such platforms.
All guided demos created in Storylane can easily be embedded on any platform that follows the oEmbed or Iframely format.
If there’s a favorite platform on which you want to embed your product demos, reach out to us and we will have that set up for you in a jiffy!