Demo Environment: A Quick Guide for Sales Teams
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Demo calls are nerve-wracking; there’s no sugarcoating this.
Preparing for the call, researching your prospect, understanding their use case, and getting your product ready for the show—all while hoping your nervous system won't completely shut down.
Then suddenly, it’s action time! Your prospect is on the call, you’re explaining your product, and it seems your prospect is really into it…
Wait. What just happened?
Your product glitched.
Sounds like a nightmare situation, right?
Well, it’s the reality for most sales teams. That’s why a demo environment is crucial in this stage of your sales cycle.
What is a Demo Environment Anyway?
A demo environment is a virtual environment built to give product demonstrations to your prospects. Think of it like a virtual reality experience for your prospect: they aren’t using your actual product, but they’re still immersed in a simulated environment where they can explore the benefits of your product or service.
The goal here is to mimic your actual product while including everything necessary to give the perfect demo. Depending on your sales strategy, this could consist of interactive elements, hotspot highlights, and pop-ups with text explanations.
Why is a Demo Environment Important?
Remember when you were in the middle of a demo and your internet went off? Embarrassing, right?
Well, a demo environment can save you from such situations. Here are a few reasons why a demo environment is essential:
Escape Technical Difficulties
A demo environment is a space separate from your actual product. Whether your product faces technical glitches or not does not affect the environment. You won’t encounter any problems during the demo, guaranteeing a smooth customer experience.
Tailor Use Cases
Sometimes, it’s challenging to get your prospect’s use case right on the demo call. You may have to ask them before the call to set it up or work your way through it during the call—which, let’s admit, takes quite some time. With a demo environment, you can make interactive guides for different use cases and simply pull up the relevant ones when needed.
Rise Above the Competition
Unsurprisingly, the market is overcrowded with competitors trying to steal your prospects every chance they get. Through demo environments, you can showcase what makes you different and how having you on board would improve your prospects’ lives.
Faster Time-to-Value
Since the demo environment encapsulates your product’s key benefits, your prospects can realize the true value it could bring them. It gives them a clear picture of how it could fit into their day-to-day life and their ROI from investing in your product.
Drives Product-Led Growth
In a demo environment, your product takes center stage. By spotlighting your product, you let it do all the talking and serve as the main source behind acquiring, retaining, and expanding your customer base.
Reduces Burden on Your Pre-Sales Team
Personalization is everything in sales. That’s why your pre-sales team spends hours tailoring the perfect demo for each prospect daily. But it is a huge time suck. By having a demo environment, they can replicate and customize the demos easily.
How Do You Create a Demo Environment for Your Software?
Now that you have an understanding of what demo environments are, let's dive into how to create a sales demo environment.
1. Define Objectives
Clearly define what you want to achieve with your demo before jumping into creating one. Answer some of these questions:
- What key features do I want to highlight?
- What personas am I targeting? What features would they care about?
- Is this use case relevant to my prospect?
- How many such use cases do I want to create demos for?
2. Set up Your Environment
Depending on your company's needs, there are two ways to create a demo environment.
The first one involves creating a manual sandbox environment—which is a duplicate or test copy of your product. Since this is a replica of your product, all changes made should reflect in real-time—which is time-consuming and takes a lot of developer effort.
The alternate method uses a demo creation platform. Hosted on a cloud-based platform, you can update or edit your demos whenever needed.
Interactive demo platforms like Storylane make developing the perfect demo a piece of cake. While there are two options for capturing your demo–Screenshots-based recording and HTML recording, the latter is best suited for creating sales demo environments.
- Screenshots: Whenever you click, Storylane takes a screenshot of the product screen.
- HTML Recording: Storylane records the full, no-code replica (HTML and CSS) of each product screen, allowing you to fully personalize it for your audience. These clickable demos are best suited for creating sales demo environments as they help sales reps show consistent demos at a large scale.
Also Read: How to Create Clickable Demo Environments Using Storylane
Your demos are stored in neat folders as shown in the image below. You can create custom folders to further organize your demos based on personas, use cases, and new features/products.
3. Create Demo Content
A lot of thought goes into the creation of a product. Each feature brings a unique value and your prospects must know about it. So, naturally, you’d want to highlight everything in the demo, right?
That’s where you might be wrong. Prospects don’t care about the multiple other things you do, they only care about whether you have the solution to their need or not.
So, you need to cater your demo to what they need.
Let’s break this down.
Consider all the general use cases you come across. Outline these based on how it would look on your product.
Say, a prospect would need to connect an email. How would they do that in your product? Create a step-by-step mini guide or storyboard.
Then, take relevant screenshots and link them to each other in the correct order of flow.
For multiple use cases, Storylane provides Flows and Product Tours to combine this into a single interactive demo.
Watch the demo below to grab a sneak peek.
You can spice up your demo content with powerful AI features like,
- AI Voice Generator that transforms your written text into audio.
- AI Translator that translates texts into 27+ languages within seconds.
- AI Guide-Write and AI Guide-Improve that write content from scratch or improve your existing content.
4. Make it Interactive
No one likes a lecture. As a sales rep, you must engage your prospect during the demo. Share your interactive product demos with your prospects so they can explore your product independently.
Rex Liu from GoSite on the importance of interactive demos:
“Interactivity during the demo, I've found, is not just beneficial—it’s critical. It transforms the demo from a passive presentation into an active experience. For instance, allowing prospects to navigate through the interface themselves or make real-time updates that reflect on a dashboard can markedly empower them to understand the utility and efficiency of the product. This hands-on approach engenders a deeper sense of understanding and investment in the product's potential impact on their business operations. It's through this method we've seen a notable boost in not just interest but confidence in the product, accelerating the decision-making process.”
There are multiple ways to add interactivity to your demos. Some of them include:
- HotSpots are pulsing dots that bring attention to a particular area of your product.
- Tooltips are dialog boxes you can use to highlight the benefit of a feature or part of a step-by-step guide
- Text Modals are dialog boxes that appear in the middle of the screen. Use this to introduce your product at the beginning of your demo, and at the end to wrap up the experience.
- Slideouts appear on the top-left of the screen (kind of like toast messages).
Creating these interactive elements in a manual sandbox environment requires a lot of time and effort from your engineering team. EMed’s idea was to build in public to get real-time customer feedback. However, this ate into their engineering team time, so they had to pause product development to focus on building the demo.
Read how they overcame this problem and saved 15-20 engineering hours with Storylane.
5. Publish, Practice, and Promote
After you’ve developed your demo, publish it in your demo environment. If you're using an interactive demo creation software, you’ll have a “Publish” button that stores your demo on the cloud environment automatically.
Since you’re creating custom demos, you must practice your pitch regularly. Rehearse your demo script multiple times to familiarize yourself with the flow and effectively communicate the message. Share with your colleagues and solicit feedback from them.
💡Pro tip: Attach these interactive demos as sales leave-behinds when following up after the meeting.
Do’s and Don’ts While Creating Demo Environments
It’s exciting to build your own personal demo environment. But more often than not, sales engineers are stuck in a bind. To give some perspective, let’s look at a few do’s and don’ts of creating demo environments:
The Don’ts
Overload with information
Michael Alexis from teambuilding.com tells us, “One thing you should definitely avoid during a demo is information overload. Presenting too much technical or irrelevant information can overwhelm prospects and detract from the key messages you want to convey. It's important to keep it concise, focused, and tailored to each prospect's specific needs. By keeping things simple, you'll be able to effectively communicate the value of your product without losing your audience's attention.”
Skip the basics
A demo sandbox is fancy. Understandably, you may get carried away while spotlighting your product as the hero. That doesn’t mean you can completely ignore your product's basic features and functions. Remember that while it might seem very basic to you, it’s critical to the prospect to understand your product better.
Get too technical
Avoid jargon and complex technical details in your demo. Keep it simple and accessible enough that even non-technical personas can understand. “When you center the conversation on how the product meets customers' needs, you can make the decision-making process smoother and speed up the sales cycle. This helps effectively communicate the product's value without burdening prospects with technical complexities that could slow things down,” Lilia Tovbin from BigMailer shares her thoughts.
The Do’s
Understand the audience
Like everything in sales, you must understand your target audience before creating a demo. Consider their pains, likes, dislikes, and challenges when crafting your demo story. If your product can be used by multiple personas, create different flows for each of them.
Showcase value
Instead of dumping your features into the demo, communicate the value you provide to your prospect. For example, If you’re selling to finance teams, show them how they can automate invoicing and send reminders every month.
Make it fun
Get rid of boring old one-way conversations. Add a creative intro and witty dialogues to tell a story. Allow your prospects to play around with your product and get a feel of the features first-hand. You could also gamify the process by introducing scorecards for each level completed.
Use browser-based sandbox environments
The quickest way to lose a prospect is to ask them to install something. Instead, use demo creation platforms that create fresh demo environments with unique links to share with prospects.
Supercharge Your Demo Environment with Storylane
The right demo environment sets you up for sales success. Choosing the right demo experience platform gets you halfway there.
Storylane is a demo creation platform that lets you create interactive demos in 10 minutes or less.
With Storylane, you can:
- Create short guided demos for each persona and use case
- Share interactive sales demos with prospects instead of a PDF or deck
- Get notified on intent signals, like your prospect viewing your demo and sharing with their team
- Graphically view the conversion rates sliced by date range or individual demos
By building pre-recorded demo videos, your sales team can eliminate unnecessary bugs or technical glitches that may occur during a demo. That’s how Horizon Education replaced live demos with Storylane’s interactive demos.
Want to see how Storylane can take your demo environment to the next level? Book a demo now!
FAQs
Q1. What is a demo environment in software?
A demo environment is a controlled, isolated environment to showcase a software application or system. It’s typically used for demonstration, testing, training, and validation. Similarly, sales teams can simulate a demo environment to showcase their product without actually using the product. They can steer clear of technical glitches or low connectivity with guided interactive demos.
Q2. What is a sales demo environment?
A sales demo environment is a tailored environment used by Sales teams for the demonstration of a software product. It’s used to highlight the product’s functionality, benefits, and value to potential customers. It is a crucial part of the sales process, aiming to persuade potential customers to purchase the product based on its usability and showcasing how it can solve their pain points.
Q3. What is the objective of a demo environment?
A demo environment displays a product’s key features and functions, underlining its capabilities and benefits. It allows users to get a hands-on experience of the product– without tampering with the actual product– and helps them understand how it can solve their problems in real-time. The ultimate objective is to prove product value to prospects and increase the chances of them becoming paying customers.
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Related Articles
If you're in the market for demo automation software, you've likely come across Storylane and Walnut.io. This comparison should help differentiate between both platforms to guide your purchase decision.
Why customers prefer Storylane over Walnut.io
At a high level, Storylane and Walnut share several similarities. They’re both demo automation softwares that support HTML/CSS demos, browser extension-based capture, demo engagement analytics and insights, and CRM integrations.
That being said, Storylane stands out significantly when it comes to product versatility, user satisfaction, pricing flexibility, and overall platform capabilities. Here's how:
1. Flexible demo formats vs. HTML-only approach
Broadly speaking, there are two ways to capture interactive demos:
- Image/video demos: Screenshot or video-based demos with sequential steps. While they have limited interactivity, they're quick to create, load faster, and work well for specific use cases.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions, allowing for editing on-screen elements such as text, data, and graphics.
Walnut focuses exclusively on HTML/CSS-based demos, which can be limiting when teams need video walkthroughs or screenshot-based demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voiceovers, and more.
This flexibility puts Storylane in a significantly stronger position when it comes to scaling demos across departments and use-cases. Marketing teams can create image-based guided demos for websites, sales teams can use HTML demos for personalized experiences, and customer success can leverage video demos for onboarding.
2. Cross-functional platform vs. sales-centric tool
Walnut.io is built primarily for sales teams, which can create friction when marketing, presales, or customer success teams need to create and manage demos. The platform's focus on sales workflows makes it less accessible for other departments.
Storylane is specifically designed for horizontal adoption across the entire go-to-market organization:
- Marketing teams use it for top-of-funnel engagement
- Sales teams leverage it for personalized demos
- Presales teams rely on it for technical demonstrations
- Customer success teams implement it for onboarding and training
This cross-functional design is evident in features like Demo Hub, which allows teams to create galleries and playlists of demos that address multiple buyer personas and use cases in one place. Walnut does not offer comparable functionality.
3. User satisfaction and ease of use
User satisfaction data reveals a significant gap between the platforms. Walnut currently ranks 17th on G2's demo automation category with a satisfaction score of 32/100, while Storylane maintains substantially higher ratings with a satisfaction score of 99/100.
Storylane's intuitive interface and self-serve capabilities contribute to its higher user satisfaction. The platform's design focuses on practical usability rather than just aesthetic appeal, making it easier for teams to create, manage, and share demos without extensive training.
4. Tiered pricing vs. upfront investment
With a starting price of $9,200/year and no free tier, Walnut requires a substantial commitment upfront. This high entry point can be prohibitive for smaller teams or organizations wanting to test demo automation before making a significant investment.
Storylane’s pricing plans offer a more accessible approach with:
- A self-serve free plan that allows teams to build their first demo without financial commitment
- Tiered pricing options that grow with your needs
- More features available at lower-tier plans compared to Walnut
5. Agentic demo automation with Lily AI
One of Storylane's biggest differentiators against Walnut is Lily, our demo automation agent that helps in two critical ways:
- Easier, faster demo creation for sellers: Generate or improve demos in seconds with product-specific guides, prompt-based editing assistance, voiceovers, and more.
- Contextual demo discovery for buyers: AI-powered guidance that helps prospects navigate through demos based on their specific interests.
Lily's demo creation capabilities include:
- Create with AI: Generate complete demos with guides, voiceovers, and visual enhancements
- AI Avatars: Choose from dozens of avatars or create one of yourself for studio-quality presenter videos
- AI HTML Editor: Customize demo environments with simple prompts — no code needed
- AI Voiceovers / Translation: Access 65+ voices and 25+ languages to expand accessibility
As it stands, Walnut does not currently offer comparable AI features, putting them behind the innovation curve in the rapidly evolving demo automation space.
6. Buyer Hub and superior organization
Storylane's Buyer Hub is a flagship feature that allows teams to showcase libraries of bite-sized product demos, PDFs, videos, and more through galleries and playlists. This organization makes it easier to:
- Present relevant demos to different buyer personas
- Create curated demo experiences for various stages of the buyer journey
- Maintain a centralized repository of demos that different teams can leverage
Though Walnut supports a playlist style demo experience, its organization capabilities are relatively limited, making it challenging to manage multiple demos for different audiences and use cases.
Making your choice
Your decision ultimately depends on your priorities:
Choose Walnut if:
- Your use case is exclusively sales-focused
- You only need HTML-based demos
- You're comfortable with the higher upfront investment
Choose Storylane if:
- You need a platform that works across marketing, sales, and customer success
- You want flexibility in demo formats (HTML, video, screenshots)
- You value AI-powered creation and customization
- You prefer a more accessible pricing model with a free tier
- User satisfaction and ease of use are priorities
The bottom line
While both platforms will help you create interactive demos, Storylane offers a more versatile, user-friendly solution that scales across departments. Walnut's sales-specific approach works for certain teams, but its HTML-only focus, higher price point, and lower user satisfaction scores make it a more limited option for organizations looking to scale their demo strategy.
We encourage you to try both platforms and see the difference for yourself. Storylane's free plan makes it easy to get started without a significant commitment. If you choose to work with us, we hope the question "what's next?" excites you as much as it excites us!
If you're in the market for demo automation software, you've probably come across Storylane and Navattic. This comparison should help you differentiate between both platforms to guide your purchase decision.
Why GTM teams prefer Storylane
At a high-level, customers prefer Storylane for the product functionality, versatility, ease-of-use, commercial model, and rate of innovation.
1. Product functionality
Before diving in, here’s a quick overview of core features common to both Storylane and Navattic — really, they’re table stakes for any modern demo automation platform:
- Self-serve free plan: Build your first demo on your own, for free
- Browser extension: Chrome extension for click-based capturing
- HTML/CSS demos: Clickable, editable HTML-based demo capture
- App integrations: Your usual suspects - CRMs, Slack, Zapier, etc.
- Demo analytics: Account reveal, performance metrics, intent signals, etc.
And with that out of the way, here are a few ways Storylane stands out from Navattic...
1.1 Flexible demo formats
Broadly, there are two formats of interactive demos:
- Image demos: Screenshot or video-based demos with sequential steps. Limited scope to control on-screen elements and interactions, but quick to create and load.
- HTML/CSS demos: Clickable demos that capture the product's look, feel, and interactions. On-screen elements such as text, data, and graphics may be edited.
In their own words, Navattic only specializes in top-of-funnel HTML demos. Storylane, on the other hand, is expressly designed for both demo formats — complete with auto-capture, annotations, guides, blurs, zooms, presenter videos, voice overs, and more.
What does this mean for you? With Storylane, you have the flexibility to pick between demo formats based on your needs: image-based guided demos for your website, video demos for email campaigns, HTML demos for sandbox environments, etc.
This flexibility (coupled with the next set of differences) puts Storylane in an unequivocally stronger position when it comes to scaling demos across departments and use-cases.
1.2 Agentic demo automation with Lily AI
One of Storylane’s biggest differentiators against Navattic (and pretty much every other vendor in this category) is Lily, our demo automation agent. Broadly, Lily helps in two ways:
- Easier, faster demo creation for sellers
- Contextual demo discovery for buyers
Here’s a rundown of what you can do with Lily today:
- Create with AI: Generate or improve demos in seconds — complete with product-specific guides, prompt-based editing assistance, voiceovers, zooms, and more.
- AI Avatars: Pick from dozens of avatars or make one of yourself to generate studio-quality presenter videos. You have the option to manually record content in-app as well.
- AI HTML Editor: Customize HTML demo environments on the fly to meet ad hoc requirements. Edit text, images, and graphs with simple prompts — no code needed.
- AI Voiceovers / Translate: Choose from over 65+ voices (or record your own) and 25+ languages to expand accessibility and furnish your demos with a human touch.
As for discovery, think of Lily as a conversation product expert with as much information as your best sales person, available 24/7 to guide prospects through discovery and qualification. Coming soon.
Where’s Navattic at with all this? As it stands, they do not support any comparable features.
1.3 Demo Hub
Next up, we have Demo Hub: one of Storylane’s flagship features to address multiple buyer personas and use-cases in one place with galleries and playlists of demos. Galleries help marketers showcase a library of bite-sized product demos on their website (without overwhelming early stage prospects) while playlists help sales and presales teams share curated demo experiences with later stage prospects.
Navattic does not support any comparable feature to date. As it stands, Navattic’s response to Demo Hub is Demodash, an agency that charges as much as $2000 per demo to create demo centers for their customers.
1.4 Apps galore
Another key differentiator is Storylane's lineup of native apps. We’re the only demo automation vendors to support apps for Gmail, HubSpot, Salesforce, and Desktop (Mac).
- Try the Salesforce app, listed on the Salesforce AppExchange
- Try the HubSpot app, listed on the HubSpot marketplace
- Try the Gmail plugin
- Download the Storylane desktop app
These quality of life improvements are designed especially for sales teams to personalize and share demos without logging into Storylane (plus, easier change management is always nice).
You might be noticing a pattern here: To date, Navattic does not support this functionality — and given their focus on a limited set of use-cases, nor do we believe that they plan to. More on this next.
2. Versatility across GTM
Most demo automation vendors sell to a specific function. Saleo sells to sales. Consensus sells to pre-sales. And Navattic? Well they primarily sell to marketers. While there’s nothing inherently wrong with this approach, it can be a limiting factor when you’re looking to scale demo operations across departments and use-cases.
Storylane is specifically designed for horizontal adoption across marketing, pre-sales, sales, and even customer success, product, and development teams. The differences in product functionality highlighted above (coupled with under the radar features such as secure demo sharing and personalized links for email campaigns) are testament to this claim.
3. Ease of use
As for which demo automation software is easier to use, we’ll let numbers do the talking.
"Storylane makes it much easier to organize content with its tagging system for chapters and sections. While Navattic allows labeling, it lacks searchability and filtering capabilities, which becomes crucial when managing multiple chapters. I particularly appreciate how Storylane structures chapters with their own dedicated build sections. In contrast, with Navattic, when I created an 80-step process, it stretched into one long, horizontal sequence that required constant scrolling back and forth. Storylane's more concise organization makes me much more excited to build out product demos” - A customer when asked about how Storylane compared to Navattic
4. Commercial models
Upon initial inspection, Storylane is (slightly) more expensive per plan than Navattic. A closer look, however, reveals that we offer several features in our lower tier plans. To name a few:
- Lily AI (Available in Storylane’s free plan onwards vs unavailable on Navattic)
- Account reveal (Available in Storylane’s $40/mo plan vs. Navattic’s $1000/mo plan)
- Demo translations (Available in Storylane’s $40/mo plan vs Navattic’s $1000/mo plan)
- Demo Hub (Available in Storylane’s $500/mo plan vs unavailable on Navattic)
- Offline demos (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
- Demo coaching (Available in Storylane’s $1200/mo plan vs. Navattic’s enterprise plan)
If you really think about it, this probably translates to better bang for your buck. But what about the whole “unlimited seats” deal? Sounds great, sure — but how sustainable is it really? As your organization (and demo requirements) start to scale, it’s unrealistic to expect the same support for a 5 seat plan as a 200 seat plan. Another reason why Storylane’s value-based pricing makes more sense for the long run.
Edit: Recently, Navattic has also started capping their seats per plan. Goes to show that as a commercial model, the whole unlimited seats approach probably didn't work out as intended.
And there you have it! Both Navattic and Storylane are leading demo automation softwares — but when you break it down, it’s hard to argue against the latter. Storylane's objectively in the clear for most buying considerations: functionality, versatility, ease-of-use, and commercials.
5. On innovation - What’s next?
It may not feel like it (especially to us), but demo automation has only been around for a handful of years. As a category, we’re still in nascent stages. Unlike with established verticals such as CRMs or project management tools, it’s on younger companies like ours to innovate and push the envelope in these “early days” of demo automation.
Nitty-gritty comparisons aside, it’s worth sharing that Storylane has been at the forefront of this since day one. With category-first initiatives like self-serve PLG, Demo Hub, and more recently, Lily AI — innovation continues to be at the heart of our business. If you decide to go with Storylane, we hope the question “what's next?” excites you as much as it excites us!
From day one, our mission has been to simplify B2B buying and selling. When we launched in 2021, we recognized that product demos – a key touchpoint in most customer journeys – generated undue friction for buyers and sellers alike. From both a creation and discovery stand point, demos fell flat in terms of ease-of-use, accessibility, and scalability. This gap is exactly what we set out to close with Storylane.
A trip down Storylane
Storylane's growth has always been marked by industry-first innovations. We began by introducing interactive demos in 2022. The goal was to help teams build quick and simple demos for a range of marketing and sales use-cases. Soon enough, this put us on the map as the fastest, easiest-to-use demo automation tool in the market.
Next, in 2023, we became the first self-serve platform in our category. Here, our goal was to democratize access to demo automation for marketing, sales, and presales teams of all sizes. Today, we work with over 3000 companies ranging from early-stage startups to industry giants such as Microsoft, Gong, and Cognism.
Last year, in 2024, we recognized that one demo wasn’t going to cut it. After all, B2B purchase decisions involve multiple buyer personas, use-cases, and product lines. In such cases, it only makes sense to share multiple, context-specific demos with prospects.
After much anticipation, we launched Demo Hub; another category-first innovation designed to share multiple demos as galleries or playlists.
In 2025, Storylane goes agentic
We’ve done well to get to where we are today — but we know there’s still a ton of scope to simplify B2B buying and selling for everyone involved. We realize that:
- Sellers prefer spending their time on qualified, high-intent deals — not demo operations
- Buyers expect self-guided, context-specific product discovery — with minimal sales intervention
And so, in our attempt to address these all-too-common gaps in the buying experience, we're thrilled to announce Storylane’s boldest innovation yet: Lily, your demo automation agent.
Meet Lily: Your demo automation agent
Lily is a demo automation agent built for both buyers and sellers. She represents a fundamental shift in how we’ll be thinking about demo creation and discovery going forward, bringing in an agentic approach to Storylane’s existing line of demo automation products.
To start with, here’s what's in it for demo creators
1. Create with AI: Simply capture your product with Storylane's browser extension and leave the rest to us. Lily will create and optimize demos in a single click — complete with product-specific guides, annotations, and voiceovers.
2. AI Avatars: Pick from dozens of avatars — or make one of yourself. Share a script and generate studio-quality presenter videos in seconds. No camera, edits, or redos needed.
3. AI Voiceovers: Speak your audience’s language — literally. Generate studio-quality voiceovers in over 60 diverse voices and 25 languages.
4. AI HTML Editor: Customize demos on the fly to meet your prospect's unique needs. Edit text, images, and graphs with just simple, code-free prompts — Lily does the rest.
But wait…there’s more
All this? Just the beginning.
In March, Lily will evolve to support autonomous, contextual demo discovery for buyers. Imagine prospects exploring your product, right on your website, through intelligent conversations with Lily — getting exactly the information they need, when they need it — without any of the friction associated with traditional sales touchpoints.
In short, Lily will be a 24/7 tour guide — equipped with as much product knowledge as your best sales rep — to support buyers with contextual, self-serve product discovery.
Looking ahead: sales enablement & beyond
As we launch Lily, we're more committed than ever to our founding mission: eliminating friction in B2B buying and selling. We believe agentic demo automation represents the next frontier in B2B sales enablement, moving beyond static product demos to intelligent product experiences.
To our customers who've been part of this journey – thank you. Your feedback and trust have been instrumental in shaping not just Storylane, but the future of demo automation. And to those considering how to make their demo experience more effective and engaging – welcome to the era of agentic demo automation.
The future of product demonstrations is here, and we couldn't be more excited to help you tell your product's story in ways never before possible.
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