Embed a Product Demo on Your Website to Get More Leads

Embed a Product Demo on Your Website to Get More Leads

Bhaavika Joshi
October 20, 2022
4 Mins
min read

As a marketer, your ultimate goal is to attract marketing qualified leads and push them down the funnel. And one powerful way to do that is by giving demos of your product or service. But how do you show prospects what your product is capable of and how it’s worth the investment? Enter, landing page demos. 

What are landing page demos?

A landing page demo is a quick (5-10 minute) walkthrough of your product, its features, and how it can work for your potential customers. It's an opportunity to show potential customers how you can help them increase their conversion rate and achieve their desired results. 

Why it’s vital to embed a product demo on your website

One of the best ways to use product demos is as part of your marketing strategy. A well-executed product demo can introduce potential customers to your products or services in a way that is both informative and engaging. 

If you're worried about losing website visitors due to long load times, you can also embed your product demo on your website so that visitors can watch it while they wait for the rest of your site to load. 

Additionally, if you're having trouble communicating a complex concept on your website, a product demo can be a great way to break things down and make them easier for people to understand. 

Show product features and capabilities

Embedding an interactive or guided demo on your website gives you a chance to show potential customers how easy it is to use your product and how it can benefit them in their day-to-day work. 

Interactive product demos on landing pages help you:

  • Control the narrative of your product shown to prospective customers
  • Show the latest features of your product easily
  • Build and change guided demos without any coding

Reduce friction for sign-ups

Interactive demos are more engaging because they allow customers to see your product in action, and encourage them to sign up for your product. By showing potential customers how your product works, you can increase customer confidence in your product, thereby reducing any doubts that may stop them from signing up. 

Increase trial users

A good product demo will take visitors on a journey that starts with a problem and ends with that problem being solved by your product. If people can see your product in action and understand how it works, they’re much more likely to try your product before going to a competitor. 

Generate more marketing qualified leads

When leads see your product in action, it helps them understand the value that it can bring to their lives or business. When done correctly, product demos can be highly effective in moving a lead further down the funnel and turning them into an MQL.

SaaS companies using landing page demos 

A product demo is a great way to show off your product and its features in a way that is engaging and visually appealing. However, creating a demo that is both informative and interesting can take time and effort.

Here are some interactive demos from a few SaaS companies that have nailed their landing page demo game. 

Aivo

Aivo has embedded a product tour in their landing page to give leads the option to see how their product works before signing up. This helps leads better understand Aivo’s features and helps Aivo automatically qualify the leads visiting their website.

Aivo's website screenshot
Product tour on Aivo's website

Head here to check out Aivo’s product tour. 

Ignition

On Ignition’s website, the secondary call-to-action button takes the prospect to an interactive demo. Doing so helps Ignition keep their prospects engaged and interested to understand the value Ignition can bring to businesses. 

Ignition website screenshot
Ignition links a guided demo to their secondary CTA

Check out Ignition’s interactive demo here

Wingman

Wingman has embedded an interactive product demo in their primary call-to-action button. This enables them to reduce the friction that comes before a prospect decides to sign-up for a product. 

Wingman website screenshot
Wingman's guided tour embedded in their primary CTA

See Wingman’s guided demo here

Tips to boost conversions with interactive demos

There are a few key things to keep in mind when creating an effective product demo. First and foremost, you want your demo to be clear and concise. After all, you only have a limited amount of time to capture your audience's attention!

Here are some tips on how to make an engaging product demo that gets you more qualified leads in your pipeline.

Understand your audience

The first step is to define your audience. This will help you determine what content to include in your demo and how to present it. For example, if your product caters to a niche audience, you will want to focus on features that would be most important to potential users. 

Choose which features to show

Once you have defined your audience, the next step is to determine what content you want to include in your demo. This will help you keep your demo focused and on point. Include only the most important information and leave out any fluff or filler. 

Remember, less is more when it comes to interactive demos. You want your audience to be able to understand and remember the main points of your demo, so don’t try to cram too much information into it.

Keep the product demo short

After this, all you need to do is capture the product screens that show these features. When creating an interactive demo, make sure to have about six to eight steps to cover all the important features. 

You need to keep your prospect engaged and longer demos will discourage them from fully going through the demo. Along with this, keep the copy in your interactive product demo concise and enough to explain a feature. 

To start building, editing, and sharing guided demos, you can use an interactive demo builder like Storylane. Storylane’s no-code demo editor lets you create interactive demos on the fly. 

Use brand colors for brand recognition

After you have a demo flow ready, it’s time to adjust the color, fonts, and other details that help with brand recall. Storylane lets you customize these details of your product demo so that it’s in line with your brand. 

Insert a lead capture form to get information

Optimize your interactive demos by inserting a lead capture form at the start of end of your demo. Doing so will get you information of the leads who interacted with your demo. Because they have shown an interest in your product, you can set up a nurturing email campaign for them before they are ready to get on a call with you. 

By following these tips, you will have a great landing page demo to better engage your audience!

To see how easily you can start building product demos, check out what Storylane can do for you below.

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