23+ Customer Onboarding Tools You Should Get in 2024

Picture this: Your prospect buys from you. They become customers. You send them an email with the how-to guides and screen capture videos. And a week later, they churn. 

And if you are frustrated that they churned even after you did everything you could to make them stay, it's time to burst that bubble. You could have done much better than leaving them with a couple of guides to figure out the product on their own.

How do you deliver a supreme customer onboarding experience? 

Adding a customer onboarding tool to your tech stack. 

And that's why we've listed out the 24 best customer onboarding tools available in 2024, along with tips from experts on setting up a great customer onboarding workflow. 

Read on to find the best ones that suit your needs because, just like Vince Lombardi put it, "It takes months to find a customer and seconds to lose one." So, make them happy and satisfied to bring in more revenue.

What is a Customer Onboarding Tool?

Before we delve into customer onboarding tools, it is important to understand customer onboarding. So what is customer onboarding? Is it showing your customers how to use your product for the first time? Or is it having a great UI to ensure a smooth product experience?

Customer onboarding is all of the above and much more. Successful customer onboarding is the process of guiding your customers through your product to help them find their 'reason' to adopt and stay committed to your product.

In other words, they should find value in your product beyond the features and benefits to continue using it. And customer onboarding tools are those tools that facilitate all of these, delivering a smoother onboarding experience for your customers.

So without further ado, here are the top onboarding tools popular in the market right now. 

24 Customer Onboarding Tools to Deliver a Superior Customer Experience

Here are the 24 best customer onboarding tools available in 2024 that you can use to deliver a seamless onboarding experience to your customers. For convenience, we have divided the tools into:

• Interactive Demo Tools - To create interactive product walkthroughs of your product.
• Video Onboarding Tools - To create product tutorials.
• Customer Behavior Analytics Tools - To understand and analyse how users interact with your product.
• Email Onboarding Tools - To send email campaigns to onboarding users. 
• Customer Success Tools - These are all-in-one customer success tools.
• Product Adoption Platforms - Tools that help you drive product adoption. 
• User Feedback Tools - Tools that help you collect customer feedback through communities, videos or email. 

Interactive Demo Tools

1. Storylane

Storylane is a no-code interactive demo tool that helps you create effective product demos in 10 minutes. With its interactive demo sandbox environment, you can create personalized videos for your customers, or create guided tours to showcase different features within your product or even showcase different use cases.

Pros:

• The No-code Editor feature allows you to edit anything in your product, from text to images to even HTML, without the help of a developer.
• With granular access control, you can collaborate with multiple teams at the same time with ease.
• Gives you detailed insights into your demo engagement to help you identify and rectify potential churn risks on time.
• Storylane Token Variable allows you to change the name, company, date, etc., in your demos to ensure your customers get a personalized experience.
• Has native integrations with Hubspot, Salesforce, Marketo, and Pardot.
• Offers over 7+ guide templates to make interactive demos tailored for your prospects.

G2 Rating: 4.8

Pricing

• Free trial
• Starter Plan: $40 per month/user
• Growth Plan: $100 per month/user
• Enterprise Plan: Custom

Video Onboarding Tools

2. Vidyard

Though a video-making tool designed to help salespeople craft more impactful sales messages, Vidyard can also be used as an effective customer onboarding solution. You can add a personalized touch to your demos and how-to guides by sending personalized and intuitive walkthroughs with the help of Vidyard. One of its best features is the AI Script Generator, which helps you generate compelling scripts for your onboarding videos.

Pros:

• You can share your videos directly from LinkedIn, Gmail, and even sales engagement platforms like Salesloft and Outreach.
• With this video onboarding tool, you add more context to your product and feature demos and give your prospect a tailored experience.
• Tracks the performance of all your videos to ensure successful customer onboarding.
• Natively integrates with CRMs like Hubspot, Pipedrive, and Salesforce.

Cons:

• At present, Vidyard doesn't offer many features for customer success management.
• Some customers find editing videos on Vidyard cumbersome.

G2 Rating: 4.5

Pricing

• Free trial
• Pro: $29 per month/user
• Business: Custom

3. Loom

Like Vidyard, Loom is another tool to transform your lifeless how-to guides to interactive walkthroughs. It gives real-time insights into the number of views, total watch time, and call-to-action performance to gauge the impact of your onboarding or support videos.

Pros:

• You can embed your videos anywhere, from emails to social media channels to support chats.
• This user onboarding tool allows you to add call-to-actions to other resources to ensure your customers get everything they want to resolve their queries.
• You can add password protection to control who views your videos.
• Enables you to customize video share pages with custom logos and brand colors for a personal touch.

Cons:

• Loom has a cap on recording time.
• Some users are not satisfied with the video quality and editing features.

G2 Rating: 4.7

Pricing

• Starter: Free
• Business:$12.50 per user/month
• Enterprise:Custom Plan

4. Wistia

Wistia is an all-in-one video onboarding tool that lets you create, edit, host, and track your customer onboarding videos. With its advanced editing features like Video Trimmer, you can create professional-looking demos, interactive product tours, and how-to-videos with just a few clicks. On top of that, with Wistia Channels, you can host all your videos in one place, creating a resource hub for your customers.

Pros:

• Lets you record, pause and stitch together videos of yourself and your screen.
• You can customize your videos and channels by changing layouts and colors to reflect your brand identity.
• Offers A/B testing features so you'll know how each video and video component performs, like thumbnails or CTAs.
• This user onboarding software integrates with CRMs like Hubspot and Pardot.

Cons:

• Some users feel that video analytics can be more advanced.
• Searching for a specific video is hard, especially when there are 100s of videos in the library.

G2 Rating: 4.6

Pricing

• Plus: $24 per month
• Pro: $99 per month
• Advanced: $399 per month
• Premium: Custom

5. Demio

Demio lets you create automated and on-demand onboarding videos to offer a seamless onboarding experience for your customers. It offers many attendee engagement features that you can use to make your onboarding webinars interactive, like polls, featured actions and handouts.

Pros:

• The tool allows you to engage in real-time with your customers during on-demand webinars so you can resolve customer queries in the best way possible.
• Session Analytics feature helps you detect churn signs like when customers aren't engaging with your videos etc.
• Demio integrates with CRMs like Pipedrive, Hubspot, and Salesforce.

Cons:

• The Chat feature lags at times, according to a G2 review.
•  Some users find it more expensive than its competitors.

G2 Rating: 4.7

Pricing

• Starter:$59 per user/month
• Growth: $109 per user/month
• Premium:$2200 per year
• Unlimited: $22k per year

Customer Behavior Analytics Tools

6. Heap

Heap tracks your customer's onboarding journey to identify what makes them tick or where they drop off. This intel helps you avoid friction in your onboarding experience and ensure a high adoption rate.

Pros:

• Heap Illuminate feature identifies friction points and opportunities in your product workflow and suggests changes to avoid drop-offs. 
• With the Session Replay feature, you see things from the POV of your user and understand why specific steps are helping or hurting your customer's overall onboarding experience.
• You can segment users based on their interaction with your product to deliver a tailored and optimized product experience.
• Integrates with Salesforce and Hubspot CRM

Cons:

• Some users find adding new segments in the workflow cumbersome.
•  Complex UI

G2 Rating: 4.3

Pricing

• Free Trial
• Growth: Price Unavailable
• Pro: Custom
• Premier:Custom

7. Hotjar

Hotjar eliminates the guesswork on what users like by giving data-driven insights on their product usage. You can get customer feedback on not just the whole webpage but even individual parts like an image or form through its real-time suggestion box.

Pros:

• Rage Click Maps shows you points or areas in your product that frustrates the viewers and tamper with their product experience.
• Hotjar captures everything from mouse movements to clicks to U-turns to give you a complete picture of why the user experienced a certain difficulty.
• This product analytics tool lets you conduct targeted customer experience surveys so that you'll know exactly what to tweak, why, and how to do it the way customers expect.
• Funnels gives you details on user drop-offs so that you can rectify them to ensure high conversion rates.

Cons:

• Some users find navigating Hotjar difficult.
• Has limited integrations with other marketing and analytics tools.

G2 Rating: 4.3

Pricing

• Basic: Free
• Plus: $32 per month
• Business: $80 per month
• Scale: $171 per month

8. Amplitude

Amplitude is a self-serve user behavior analytics software offering insights into your product experience. It pinpoints friction points in your product and suggests ways to fix this and improve product adoption and customer retention.

Pros:

• Offers automated reports and templates so you don't have to spend time analyzing your metrics.
• Anomaly Detection feature lets you identify and rectify potential friction points before they create a significant impact.
• This self-service tool has integrations with Salesforce CRM and customer engagement tools like Chameleon and Intercom.

Cons:

• Some users complain about how feature updates happen quickly and without any notice.
• The user experience isn't intuitive.

G2 Rating: 4.5

Pricing

• Starter: Free
• Growth: Price Unavailable
• Enterprise: Price Unavailable

9. Mixpanel

Mixpanel is another tool that captures your user's interaction with your product. It follows a self-serve model to allow even those not well-versed in data to know what's working and what's not when it comes to your product.

Pros:

• Mixpanel captures Events, which are actions your user takes, and allows you to slice and compare them with multiple metrics like behavior, demographics, etc.
• Dashboard feature lets you get a bird's eye view of how your product and its features are performing on desktop and mobile.
• Gives you detailed insights into how every event is performing to rectify any friction or hiccups leading to poor customer retention.
• It has integrations with Hubspot, Xtremepush, Braze, etc.

Cons:

• Integrating Mixpanel with other data analyzing tools is complicated.
• Some users find it hard to navigate the UI owing to the multiple features it possesses.

G2 Rating: 4.6

Pricing

• Starter: Free
• Growth: From $20/month
• Enterprise: From $833/month

10. Clearbit

Clearbit collects information about your prospects from anywhere on the web to help you convert and retain them better. While clearbit isn’t an obvious onboarding tool, it does help improve the onboarding experience for customers. When you know exactly who the customers are and their preferences, delivering a tailored and supreme onboarding experience is a cakewalk.

Pros:

• Can collect over 100+ B2B data attributes about your prospect like their tech stack, funds raised, annual revenue, and other company attributes.
• This customer onboarding software alerts you if your champion switches jobs or companies.
• Clearbit seamlessly integrates with tools like Hubspot, Salesforce, Marketo, Intercom, etc.

Cons:

• Some users complain about inaccurate company information.
• Delayed customer support according to reviews on G2.

G2 Rating: 4.4

Pricing

• Basic: Free
• Business: Price Unavailable
• Powered by Clearbit: Price Unavailable

Email onboarding tools

11. Drip

Drip is that email onboarding tool you should have in your stack if you think regular emails are just too basic to be a part of your onboarding process. With Drip, you can design and send trigger-based, attractive emails that catch your customer's eye every single time.

Pros:

• Lets you A/B test your emails and email components like subject likes, email copy, and call-to-actions to help you find the best ones.
• You can customize your emails to suit your brand color and identity to deliver that supreme onboarding experience right from the first email.
• Gives insights into how your onboarding emails are performing so that they can tweak them for better engagement.

Cons:

• The only customer support options available are chat and email.
• Some users find navigating the tool a bit tricky.

G2 Rating: 4.4

Pricing

• Basic: $39
• Business: Varies based on customer list size
• Premium: Unavailable

12. Customer.io

Customer.io is a data-driven onboarding tool that lets you send the right messages – the ones that customers expect through the right medium. You can send and track emails, push messages, SMS, and even in-app messages using Customer.io.

Pros:

• The tool manages all your conversations from all channels in one place.
• It allows you to create in-app messages that align with your brand easily.
• With these in-app messages, you can guide your users to navigate your product eliminating chances of low adoption and retention.
• Tracks your communications with customers across multiple channels so you'll know the most effective channels to get your onboarding messages across.

Cons:

• Some users find tailoring in-app messages to suit their brand requirements a bit tricky.
• It doesn't support BCC to CRMs, which means you'll have to update these on your CRMs manually.

G2 Rating: 4.4

Pricing

• Essentials: Starts at $100 per month
• Premium:Starts at $1000 per month
• Enterprise: Custom

Tools to Support User Sign-ins

13. Auth0

‍Auth0 is a single sign-on tool you can integrate into your customer onboarding tool to protect you from potential security risks. It provides your customers with a seamless and easy login experience, ensuring they don't drop off due to complicated, multi-step login processes.

Pros:

• The Social Login feature allows customers to log in using their existing social login credentials.
• It lets you tailor your login box to suit your brand identity better and thus gives customers a consistent brand experience.
• Uses a central authorization server to authenticate logins and protect it from cyber-attacks.
• Has a Live Preview Editor to show how your login boxes look to your users.

Cons:

• Some users complain about pathetic customer service.
• Admins should have basic knowledge of JSON to use it effectively.

G2 Rating: 4.3

Pricing

• Basic: Free
• Business: Varies based on customer list size
• Premium: Unavailable

14. OneLogin

‍OneLogin is similar to Auth0 but is better suited for enterprise-level companies. It secures all your apps, devices, and users through a centralized system. 

Pros:

• OneLogin Sandbox lets you test your configurations in a sandbox environment to eliminate the risk of doing it to the whole product. 
• OneLogin Multi-Factor Authentication and OneLogin One Time Password to secure your devices and users.
• OneLogin Protect lets your customers enter your app with just the click of a button.
• Integrates with CRMs Salesforce and Microsoft Office 365.

Cons:

• Since it is a centralized security system, one of your apps or devices getting hacked equals the whole system getting hacked.
•  Some users complain about sub-par UI.

G2 Rating: 4.4

Pricing: Unavailable

Customer Success Tools

15. Zendesk

‍Zendesk is an all-in-one customer success tool to ensure your customer feels heard and involved at all points in their customer journey. One of its key features is Zendesk AI which offers suggestions on how to solve customer queries so that even green customer support officials can offer the best customer support.

Pros:

• Zendesk Support is a scalable tool that can accommodate your growing teams.
• It has a fully integrated ticketing system to keep tabs on all your customer queries and prioritize ones needing immediate resolution.
• The tool lets you route high-priority queries to experienced customer success executives so they are solved efficiently within the shortest possible time.
• Tracks your CX operations to identify frictions and resolve them on time.

Cons:

• As ironic as it sounds, some users are unhappy with Zendesk's customer service.
• Has only basic reporting capabilities.

G2 Rating: 4.3

Pricing

• Suite Team: $55 per agent/month
• Suite Growth: $89 per agent/month
• Suite Professional: $115 per agent/month
• Suite Enterprise: Custom

16. Freshdesk

Freshdesk offers a suite of support tools that customer success teams can use, like intuitive ticketing and self-service, to ensure higher conversion rates and lower churn rates. This client support tool claims to reduce your ticketing by 27% and improve your ROI by 462% within 3 years.

Pros:

• Offers AI and bots to assist customers with routine questions.
• Allows your team to collaborate with your team inside the tickets to resolve queries the easiest and fastest way possible.
• Team Inbox feature manages tickets from multiple channels in one place so that CX teams can resolve them fast.
• Service Level Agreement (SLA) Management sets deadlines for query resolution to ensure greater customer satisfaction.

Cons:

• Some users experience difficulty in training their team to use the tool.
• Some customers complain about delayed customer support.

G2 Rating: 4.4

Pricing

• Free
• Growth: $15 per user per month
• Pro: $48.99 per user per month
• Enterprise: $29 per user per month

17. Catalyst

‍Catalyst is another customer success tool you can add to your tech stack to deliver a superior customer experience. What makes this tool special is that it's developed by CS leaders for CS teams to identify and rectify churn risks easily.

Pros:

• The tool lets you know about chances of churn, upsell, or expansion in advance through Playbooks and suggests a workflow you can use to cash in on each of these trigger events.
• Brings together all your customer data in one place to give you a bird's eye view of their health profiles(churn risks).
• Integrates with Salesforce, JIRA, MixPanel, Segment etc.

Cons:

• Some users found the onboarding confusing.
• Lacks some basic integrations like one with Slack and Google Calendar.

G2 Rating: 4.6

Pricing

• Available on request

18. Skilljar

‍Skilljar is an intuitive learning management system that you can use to onboard customers, promote product adoptions, and ensure high retention rates. It is more than just a platform that hosts your content. It leads your customers to content relevant to their needs and user profiles through learning paths.

Pros:

• Offers an Analytics Suite to track your customer's onboarding progress.
• The tool allows you to design specific learning paths based on user segments, use cases, and their needs - customer, partner, and internal users.
• Enterprise Data Connector to update your educational data into business intelligence tools.
• Integrates with Salesforce CRM and other marketing tools like Intercom, Marketo etc.

Cons:

• Some users complain about delayed customer support.
• Content publishing is a bit tricky and not as simple as content creation.

G2 Rating: 4.6

Pricing

• Available on request

19. Help Scout

‍Help Scout brings together all your customer conversations in one place to help your customer success team from shuttling between multiple channels to serve customers. The tool lets you prioritize tickets with tags so that your team will know which queries must be attended to at the earliest.

Pros:

• The tool allows you to collaborate with your team from within the emails for prompt resolution.
• Lets you run workflows to automate repetitive tasks and thus save your time.
• You can route a conversation to a specific team member to resolve it best.
• The tool lets you save replies to avoid typing them repeatedly and also allows you to add links to support articles from HelpScout Knowledge Base.

Cons:

• Some users find the UI outdated.
• Has limited reporting capabilities.

G2 Rating: 4.4

Pricing

• Standard:$20 per user/month
• Plus:$40 per user/month
• Pro: $65 per user/month

Product Adoption Platform

20. Userpilot

‍Userpilot is a no-code product adoption platform that helps you deliver a personalized onboarding experience for your customers. With this client onboarding software, you can identify friction points in your product experience, find ways to resolve this, and A/B test them.

Pros:

• Engagement Layer uses highly customizable UI patterns to build the right experience to promote product and feature adoptions.
• Introduce customers to specific in-app experiences based on their interactions with your product and their personal attributes.
• Allows you to conduct micro surveys in app to know how users love each aspect of your product.
• Lets you deliver value from start to finish of the user journey by leading them to the right features at the right time.

Cons:

• Some users complain about a steep learning curve, making it unsuitable for beginners.
• Limited customization options.

G2 Rating: 4.6

Pricing

• Starts at $249/month

21. Chameleon 

‍Chameleon is a tool that fine-tunes your in-app UI for a seamless and smooth customer onboarding experience, from within your product. 

Pros:

• The tool lets you customize product tours and in-app guides according to your brand and tracks its performance.
• Lets you add in-app surveys to identify possible friction points in your product’s UI.
• Integrates with Salesforce CRM, Mixpanel, Heap, Airtable, Loom, etc.

Cons:

• Some customers find managing campaigns cumbersome.
• The new UI is harder to navigate, according to some G2 reviews.

G2 Rating: 4.4

Pricing

• Startup: $279/month
• Growth: $1250/month
• Enterprise: Custom

22. Pendo.io

‍Pendo.io gives you insights into how your users interact with your product so you know what’s working and what’s not. It helps create a digital experience that meets the expectation of your customers.

Pros:

• Pendo is not just a digital adoption platform, it offers analytics on your customer’s product usage and friction points.
• Supports in-app messaging to guide users to the features they’ll find most valuable.
• Integrates with CRMs like Hubspot and Salesforce.

Cons:

• Some customers feel the tool isn’t optimized for mobiles.
• Complex UI.

G2 Rating: 4.4

Pricing

• Growth: Price Unavailable
• Portfolio: Price Unavailable

Also check out: A complete guide on how to delight customers

Tools to Collect User Feedback 

23. User Testing

‍User Testing is a video customer feedback tool where your audience can share your opinions of how your product feels so that you can rectify any friction points.

Pros:

• Has a User Testing Contributor Network to get feedback from your targeted audience fast.
• Offers auto-generated analytics, so you don’t have to spend time finding anomalies, pattern detections, etc.
• The tool integrates with tools like Jira, Contentsquare, Figma Jam, etc.

Cons:

• Some customers complain about terrible customer support.
• Difficult to find previous tests as the UI is hard to navigate.

G2 Rating: 4.5

Pricing

• Essentials: Price Unavailable
• Advanced: Price Unavailable
• Ultimate: Price Unavailable

24. Typeform

‍Typeform can be used to collect feedback on your product and onboarding experience from your customers.

Pros:

• Offers templates and visuals to make your feedback forms more appealing to your customers.
• It can be embedded anywhere - from web pages to emails.
• Integrates with Salesforce, Slack, Mailchimp, etc.

Cons:

• Limited customization options.
• Difficult to set up the logic for nuanced surveys.

G2 Rating: 4.5

Pricing

• Basic: $25/month
• Plus: $50/month
• Business: $83/month
• Enterprise: Custom

How Do You Onboard a Customer?

A proper customer onboarding strategy is crucial to increase your product adoption, user retention rate, and customer lifetime value. Without a proper user onboarding strategy, you are more likely to lose your customers to your competitors.

So, here's a 5 step framework you can use to onboard a customer and deliver an exceptional onboarding experience:

1. Identify Customer Needs

Your onboarding strategy should help your customers get value out of our product in the quickest way possible. To make this possible, you should be aware of what your customers want and expectations from your product. In other words, you should know about:

• The goals they are trying to achieve
•  Feature(s) that nudged them to be onboard
• The amount of handholding they need to learn the ropes of your product

2. Devise an Onboarding Strategy

Once you have an idea about what your customers want, it is time to map out an onboarding strategy that meets their expectations. While devising a strategy and preparing an onboarding checklist, you should consider the following factors into account, other than customer expectations:

• The nature and value proposition of your product
• The results you aim to achieve and the metrics you should track
• Your experience dealing with clients with a similar use case before

3. Pick the Right Tools

With the strategy in place, now is the time to invest in tools that help you deliver the user onboarding experience your customer deserves. With countless tools available in the market, finding the right one for your needs can be quite confusing. But here are some things you should consider while picking the right ones for your user onboarding tool stack:

• Ease of Use - How intuitive is the UI, and how steep is the learning curve?
• Integrations - Does the tool integrate well with other marketing and customer success tools?
• Reporting Capabilities - What metrics does it track? Does the tool demand you to be data savvy?
• Scalability - Can the tool accommodate a growing team and run smoothly?

4. Share the Customer Onboarding Strategy with Your Team

Communicate your customer onboarding plan with your team and train them to use the tools you've added to your tech stack. Give them a clear idea of what it means to deliver a supreme onboarding experience for your company. On top of that:

• Share your user onboarding process with the whole company 
• Ask your CXOs for inputs to make your user onboarding process more streamlined

5. Revise your Onboarding Strategy Based on Past Mistakes

A customer onboarding strategy is a work in progress. You'll emerge victorious in some cases but fall flat on your face in others. It is all part of the process, but always learn from your past mistakes. Here's how you can do it:

• Analyze your failed onboardings and note down the mistakes made
• Think about at least 3 ways in which you could have handled the situation better
• Document these so that you won't repeat the same mistake.

Tips to Set Up a Great Customer Onboarding Workflow

We asked experts in the industry to share their tips on how to set up a great user onboarding flow, and here's what we got:

1. Think From Your Customer's Shoes and Don't Forget The Big Picture

Will Yang, Head of Growth & Customer Success at Instrumentl, thinks that sometimes it is easy to forget the bigger picture and get too caught up in what you envision as your customer onboarding process instead of what your customers want. 

"The real goal is for them to feel like they're getting great value out of your product right away, and the best way to do that is by focusing on their needs and expectations," he says. 

So, communicate with your prospects early on what they want and how they want and create a customer onboarding strategy to meet these expectations.

2. Tailor Their Customer Onboarding Experience to Make Them Feel Valued

Onboarding customers is not about helping customers learn the ropes of your product. It is about showing them how to use your product to achieve what they want. This is what encourages them to become repeat customers.

Nathan Clark, Co-Founder of Gate2ai, concurs:

"We have discovered that tailoring the onboarding process to each customer's unique demands and objectives makes a big difference. We create a sense of worth and show our dedication to their achievement by taking the time to comprehend their particular issues and adapting our strategy accordingly. Additionally, personalization promotes the early development of strong bonds of trust".

3. Be Accountable for Your Mistakes but Learn From Them

There's no one-size fits all formula for a customer onboarding workflow. What works for one customer may not work well for others. It is a highly tailored process that suits your customer's wants and goals and requires constant tweaks to better meet their expectations. 

That means, while you are more prone to making mistakes, it is important to analyze and learn from them. Michael Podolsky, the CEO and Co-Founder of WiserBrand agrees:

"It may take some tests to evaluate the quality and the customer's experience during the client onboarding process. It's important to monitor reviews and customer feedback. A company should be ready to respond to every negative feedback, learn from it, and improve its process accordingly."

Wrapping Up

With no dearth of software in the market, no matter the industry you belong to, sometimes your onboarding process is what would make your customer stay loyal to you. So, create that seamless customer onboarding experience your customer deserves using the tools and tips we've shared here.