9 Best Product Tour Software for Onboarding, Adoption & PLG

min read
May 23, 2024

This blog explores two types of product tour software: onboarding and PLG. Onboarding software helps users navigate your app with in-app walkthroughs, while PLG software offers both in-app guidance and website embeddable demos to drive product-led growth. By exploring these options, you can choose the software that best fits your goals.

As you may know, there are two kinds of product tour software. One that helps increase product adoption and another that helps with PLG. 

We’ll explore both these types of product tour software in this article and help you choose the best one for your needs. 

Product Tour Software: At A Glance

Tool Best For Pricing
Userlane Enterprises running digital transformation programs Starting at $10,000/ per year (Customized pricing plans available)
Storylane Creating advanced interactive product tours in minutes
Solo: Free
Starter: $40
Growth: $100
Enterprise: Custom pricing based on needs
Walkme All-around product adoption Starting at $12,000/ per year (Customized pricing plans available)
Pendo product analytics alongside product tours Free plan for up to 500 MAUs (Customized pricing plans available)
Appcues Creating linear onboarding product tours Essentials: $249/month
Growth: $879/month
Enterprise: Custom pricing available
Whatfix Interactive In-App Guidance Starting $15,500/ per year (Customized pricing plans available)
Chameleon Highly customized product tours for complex products Pricing is dependent on MTUs. For upto 200k MTUs,
Free: To enable CMD+K search inside your product
Startup: $279/month
Growth: $1250/month
Userguiding Best for creating product tours on a budget Basic: $89/month
Corporate Plan: Custom pricing plans are available
Navattic Simple product tours to embed on the website Base: $500/month
Growth: $1000/month
Startup plan is also available.

9 Best Product Tour Software: In-Depth Analysis


Userlane is a digital adoption platform designed to enhance the usage and integration of internal enterprise software by employees. It focuses on critical applications such as CRMs, ERPs, and HCMs, ensuring that users can efficiently adopt and utilize these systems.

Key Features:

  • Provides real-time assistance within the application.
  • Centralizes data, support channels, and documentation into a single unified source.
  • Delivers contextual help through tooltips, and leverages media-rich announcements and pop-ups to highlight relevant guides based on user needs.
  • HEART analytics is the first standardized model globally to measure product adoption across enterprise software. It evaluates five crucial metrics: employee sentiment (Happiness), real-time usage (Engagement), progress towards targets (Adoption), habit formation (Retention), and task completion rates (Task Success).


  • Simple integration of gamification elements into your onboarding process.
  • Provides multi-language support
  • Supports compliance with GDPR
  • Streamlines integration with no-code capabilities


  • The software can at times have some bugs and disrupt the workflow.
  • Limited integration options are currently available.
  • Some UI elements, such as hotspots and tooltips, may not meet all user expectations in terms of functionality.
  • Functions exclusively within the dashboard and cannot be launched through a Chrome extension.
  • It’s quite expensive, making it suitable for only enterprises.


  • Starting at $10,000 per year
  • Customized pricing plans are available.


Take a tour of product

Storylane is a PLG-driving product tour software. You can capture your product, create interactive product tours, and embed them on your website in less than 10 minutes. 

Key Features:

  • Rapid creation of product tours with continuous capture and auto-linking features.
  • Versatile guide types including hotspots, tooltips, and modals for interactive experiences.
  • Seamless editing of text, images, and graphs within the tour interface for customization.
  • HTML, screenshots & videos can be mixed and used.
  • Third-party integration with apps such as Zapier, Slack, Salesforce, HubSpot CRM, Intercom, etc.
  • Robust security features including Single Sign-On (SSO) and adherence to SOC-2 standards.


  • Integration of interactive product tours on websites or landing pages for enhanced user engagement.
  • You can create feature-specific product demos that can be embedded into blogs or email campaigns to drive conversions.
  • It is fast and extremely easy to use. You can create demos within minutes, publish them, as well as distribute them within a day.
  • From fonts to colors and more, you can customize everything based on your brand.


  • As a relatively new product, Storylane is continuously evolving, with updates being actively rolled out.
  • Storylane does not offer in-app product guidance through product configuration. You can embed demos in your app to guide users.


Solo: Free

Starter: $40

Growth: $100

Enterprise: Custom pricing based on needs


WalkMe stands out from other options due to its dual focus on employee onboarding and customer experiences. It provides similar functionality for both, including pre-built templates for various application processes, facilitating quick product adoption by your team.

Key Features:

  • Analyze user recordings to identify user behavior and obstacles.
  • Create on-screen tips and tutorials with Action Bot for instant answers and automation.
  • Context-intelligent algorithm to deliver relevant tours and onboarding flows.
  • Non-linear guided tours, though some use cases may not be supported.


  • Strong brand reputation.
  • A highly supportive team that works hand-in-hand.
  • Has a helpful and interactive community.
  • Powerful analytics that help understand the tool usage.
  • You can dentify active users to optimize subscriptions and save costs.


  • Learning how to use the tool as a builder can take a bit of time.
  • Works better for employee onboarding than for customer onboarding.
  • Building a tour at times calls for the assistance of WalkMe's service team.
  • No trial plans 


  • Starting at $12,000 per year
  • Customized pricing plans are available.


Pendo helps you build guided product tours across platforms — mobile and web. It mainly focuses on tour building, analytics, and managing customer feedback. It has impressive analytics features to support user segmentation.

Key Features:

  • Has a wide range of product tour features such as banners, tooltips, and lightboxes.
  • Has Pendo AI for AI-powered personalization and product discovery.
  • Provides comprehensive, retroactive data analysis.
  • In-app messages contribute to decreased customer support calls by enhancing customer satisfaction.
  • Offers a shareable product-planning tool to manage customer feedback and prioritize high-value features.


  • Custom pricing based on monthly active users (MAU), catering to startups and enterprises alike.
  • Pemdo AI product automates guide creation and provides insights for optimizing the user journey and product experience further.


  • Pendo's interface may not be user-friendly for inexperienced users.
  • Does not allow triggering experiences based on in-app events.
  • Pricing information is only available upon request.
  • Some users have reported slow-loading designer function


  • Free plan for up to 500 MAUs
  • Customized pricing plans are available.


Appcues is a product tour software designed for simplicity and efficiency. With its intuitive visual builder, creating in-app messages is easy, making it an ideal choice for those seeking a quick setup process.

Key Features:

  • Offers a wide range of UX elements, providing ample design options for onboarding tours.
  • Enables the creation of segments with conditional logic for customized flows aligned with user behavior.
  • Facilitates customer feedback collection through surveys to gauge customer satisfaction.
  • Provides custom dashboards for comprehensive reporting and analysis.


  • Appcues boasts years of experience in the product onboarding domain.
  • Simple and easy to get started with, no engineering expertise required.
  • Plenty of integrations are available to enhance functionality.
  • Known for excellent customer service.


  • Linear onboarding is suitable mainly for basic introductory steps.
  • Lacks certain transition actions like driven actions, scroll position, or page change, limiting tour interactivity.
  • The essential plan limits functionality; upgrading to the Growth plan may be necessary for expanded features.
  • Unable to track the action of clicking the X to close a modal window, limiting criteria-building options for future interactions.


  • Essentials: $249/month
  • Growth: $879/month
  • Enterprise: Custom pricing available


Whatfix goes beyond traditional product tours. It offers a variety of tools to guide users within your app, including walkthroughs, tooltips, checklists, and even interactive elements like hotspots and callouts. This allows you to create a more contextual and engaging learning experience for users.

Key Features:

  • You can create condition-based walkthroughs.
  • Robust product analytics capabilities to improve product performance.
  • Context-aware technology for automated content creation
  • ISO 27001 and SOC 2 certification, GDPR compliance.
  • Integration with major analytics, LMSS, KBS, support tools, and video channels
  • User-friendly interface for quick guide creation in multiple languages


  • Easy installation via Chrome extension and JS snippet
  • Built-in messaging system for support access
  • Seamless conversion of guides to PDFs or videos
  • It works on the web, desktop as well as mobile.


  • Lacks intricate customization for the targeted experience.
  • If you miss any step described in the flow, you get dropped out and the Flow starts from the beginning. It can be time-consuming.
  • Mixed reviews on customer support quality
  • Pricing information is only available via quote, no free trial is offered


  • Starts from $15,500.
  • Customized pricing plans are available.


With a strong emphasis on customization, Chameleon provides a range of product tour tools, complemented by advanced user segmentation and event-based triggers. Ideal for teams seeking granular segmentation, Chameleon allows for the creation of custom audiences and event triggers based on user groups. 

It also enables dynamic personalization for varied content based on user profiles.

Key Features:

  • Trigger experiences in real-time based on user data for relevance. You can target users using properties, events, cohorts, and more.
  • Integrates with Mixpanel, Amplitude, and Heap on all plans.
  • Offers more than modals for display, including walkthroughs, banners, light boxes, and slideouts.
  • Lets you fine-tune any element with custom CSS.
  • Product tour tools including microsurveys, hotspots, and labels.


  • Integrates with powerhouse solutions like Amplitude.
  • Includes microsurveys, checklists, hotspots, and labels for onboarding.
  • Automatically pulls font styles from your product for consistency.
  • Allows pre-setting when experiences start and end for scheduling.
  • Industry-leading tour completion rates of 72%.


  • Its interface can feel a bit complicated due to the presence of so many elements.
  • It is best for web-based applications but not for mobile apps.
  • Limited resources for consultation and support.
  • Custom coding may slow down deployment speed.
  • Feature restrictions on lower pricing tiers, such as limited micro surveys and omission of A/B testing in the Startup package.


Pricing is dependent on MTUs. For up to 200k MTUs,

  • Free: To enable CMD+K search inside your product
  • Startup: $279/month
  • Growth: $1250/month
  • Enterprise: Custom pricing plans are available


Userguiding is an entry-level digital adoption platform that can help you create no-code linear user onboarding tours. It is one of the most economical onboarding solutions available in the marketplace. 

Key Features:

  • No-code builder for easy creation of interactive guides.
  • Segmentation options for targeted user experiences.
  • Onboarding flow builder for simple onboarding processes.
  • Interactive guides to answer frequently asked questions about the product.
  • Integrations with applications such as Mixpanel, HubSpot, Woopra, Slack, and more.


  • Competitive pricing options compared to others.
  • Provides valuable retention analytics to measure the impact of onboarding flows.
  • Responsive support team via email.


  • The user interface can be challenging to navigate with many bugs and performance issues.
  • Requires technical knowledge to maximize product usage.
  • Limited customization and design options for UI patterns.
  • HubSpot integration requires the HubSpot Enterprise Plan.
  • Lack of free chat support on the website.


  • Basic: $89/month
  • Professional:$249/month
  • Corporate Plan: Custom pricing plans are available


Unlike typical product tour software, Navattic utilizes screengrab technology, allowing users to manually stitch together steps for more control over the flow. While this may require a slightly longer initial setup time, it offers flexibility in creating tours. 

Key Features:

  • Utilizes screengrab technology to capture key features, allowing for manual stitching of steps together using tooltips and modals.
  • Offers performance analytics to understand the effectiveness of guided tours and identify areas for improvement.
  • Allows teams to annotate the app or tour with prompts and explanations to highlight key features.
  • Customizable screen captures with images and text, no coding required.
  • Integrates with productivity and enterprise tools including Intercom, Slack, HubSpot CRM, Adobe Marketo, Salesforce, and Zapier.
  • SOC 2 Type 2 Compliant.


  • Interactive product tours to enhance user engagement.
  • Direct integration of guided tours onto the website.
  • No coding experience is required to create demos.
  • Wide variety of integrations for enhanced functionality.


  • Not currently optimized for mobile platforms.
  • Expensive for the feature bundle it offers.
  • Lack of AI features


  • Base: $500/month
  • Growth: $1000/month
  • A startup plan is also available.

How to Choose the Right Product Tour Software? 

Let’s look at some of the factors other than features you should consider when choosing a product tour software:

  1. Ease of Use: You should evaluate the tool's UI and overall user experience. You should consider its ease of implementation, navigation & customization, and check how much coding you need to know to use it. A complex tool with a steep learning curve may hinder productivity and product adoption rates among your team.  
  1. Customer Support: Look for factors such as availability, responsiveness, and expertise of the support team. If they are not proactive and skilled it can make things difficult for you. So it’s best to check for their customer support reviews on various websites before choosing. 
  1. Integrations: Examine the tool's compatibility with your existing software ecosystem. Check whether it integrates seamlessly with other tools and platforms used in your organization. For example, if your team relies heavily on Slack for communication and collaboration, ensure that the software offers native integration with Slack for enhanced efficiency and workflow continuity.
  1. Defining Your Specific Needs: Most importantly, clearly define your organization's specific requirements and objectives. Identify the key functionalities and features essential for achieving your goals. For instance, if your primary goal is to drive product adoption among users, you may prioritize tools that specialize in digital adoption rather than general product-led growth (PLG) solutions.
  1. Budget and Team Size: It is crucial to consider your organization's budget constraints and team size when selecting a tool. Evaluate the pricing plans offered by different vendors and determine whether they align with your budgetary constraints. 

If you are looking for an easy-to-use, no-code interactive product tour software, look no further than Storylane. Start a free trial today!

Frequently Asked Questions

What is an interactive product tour?

An interactive product tour is a guided walkthrough that navigates the users through your product for a better understanding.

How to create a product walkthrough?

The best product walkthroughs are the ones that focus only on the features that are relevant and important. Start with the most critical features first, so that users can understand how they work without getting confused by other things.

What is the difference between an interactive walkthrough and a product tour?

An interactive walkthrough focuses on guiding users through specific features or tasks, offering detailed instructions. A product tour gives a broad overview of the entire product, introducing key features and functionalities.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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