15 Best Tools Every Growth Marketer Needs in 2024

The marketing world is constantly changing. Marketers are tired of strategies that work one day and don’t the next. Every day, they are new tools, applications, and users. It’s not unfair to get overwhelmed by all this flux. That’s when growth marketing come to the rescue! 

A growth marketing strategy utilizes data obtained from marketing campaigns and experiments to stimulate growth. This approach enables marketing teams to anticipate changes and design strategies that facilitate perpetual enhancement. We’ve put together a list of the 15 best growth marketing tools you need to stay ahead of your competition. 

Without further ado, let’s get your Growth Marketing A game on!

Best Growth Marketing Tools for 2024

Read on to check out a list of handpicked tools every growth marketer needs, along with what to look for when selecting your arsenal of growth marketing tools. Stay ahead of the competition and optimize your growth strategy with these must-have tools!

1) HockeyStack

HockeyStack is an analytics and conversion optimization tool that enables marketers to understand their website visitors and optimize their conversion rates. The tool includes features such as funnel analysis, cohort analysis, and attribution modeling. 

Pricing: Starts at $49/month

Key Features:

• Analyze how users move through your website and identify areas for improvement in your funnel
• Illuminate ‘dark social networks’ so you can understand the entire customer journey and better attribute revenue to specific digital marketing campaigns
• Test different versions of your website to identify which one performs better and improve conversion rates
• Integrate with your favorite analytics and marketing tools to streamline your workflow

2) ProfitWell

ProfitWell is a revenue analytics and subscription management tool that enables marketers to understand and optimize their subscription-based business models. The tool includes features such as revenue recognition, churn analysis, and pricing optimization. 

Pricing: Starts at $0/month

Key Features:

• Monitor your revenue and subscription metrics in real time and gains insights into your business performance
• Identify the reasons behind customer churn and take action to improve retention
• Optimize your pricing strategy to maximize revenue and compare your performance to industry benchmarks
• Integrate with your favorite CRM, billing, and other tools to streamline your workflow

3) Customer.io

Customer.io is an email and messaging automation tool that enables marketers to create and send targeted messages to their customers. The tool includes features such as segmentation, personalization, and A/B testing. 

Pricing: Starts at $150/month

Key Features:

• Segment your audience based on user behavior, interests, and demographics and send targeted and personalized messages

• Automate email marketing campaigns, trigger messages based on customer behavior or events, and improve engagement

• A/B test different email messaging and design variations to optimize campaigns and increase conversion rates

• Provides detailed analytics on email campaign performance and helps you track open rates, click-through rates, and other key metrics 

Also Read: 11 Best Marketing Automation Tools You Need 

4) Storylane

Storylane.io is an interactive demo platform that allows users to create engaging and customizable product demos. Through an interactive product demo, you can instantly demonstrate the value of your product, generate high-intent leads, and shorten buying cycles.

Pricing: Free

Key Features:

• Easily build multiple flows within your product tour so your different buyer personas can choose their own adventures based on their needs

• In-depth analytics to measure the effectiveness of your interactive demos. Use the demo engagement data as a critical component to qualify and score your leads

• Add interactive demos to software marketplace like G2 and TrustRadius with 2 clicks to engage your prospects and capture leads

• Integrate with popular marketing tools such as HubSpot and Salesforce, so you can incorporate interactive demos into your existing tech stack seamlessly

5) VWO

VWO is a single platform for all-in-one optimization that enables marketers to improve their website's user experience and conversion rates. The tool includes features such as A/B testing, website personalization, and analytics.

Pricing: Starts at $199/month

Key Features:

• Run A/B tests on websites and apps to identify which one performs better 
• Customize your website content based on visitor behavior and preferences to improve engagement and retention
• Heatmaps and visitor recordings to visualize how visitors interact with your website and identify areas for improvement
• Track key performance indicators and measure the impact of your optimization efforts

6) Hotjar

Hotjar is a website optimization and user feedback tool that enables marketers to understand how users interact with their websites. The tool includes features such as heatmaps, session recordings, and feedback polls. 

Pricing: Starts at $39/month

Key Features:

• Heat maps that show how users interact with a website, allowing marketers to identify which elements are getting the most attention and which ones are being ignored

• Session recordings that show how users navigate a website to identify user pain points, barriers to conversion, and opportunities for improvement

• Feedback polls that can be used to gather user feedback and opinions on website content, design, and functionality, providing valuable insights for marketers and product managers

• Conversion funnel analysis that shows how users move through a website's conversion process, highlighting areas where users are dropping off 

7) Metadata

Metadata is an AI-powered demand generation and account-based marketing platform that enables marketers to identify and target their potential customers. The tool includes features such as intent data, lead scoring, and marketing automation. 

Pricing: Starts at $1,250/month

Key Features:

• Identify companies and individuals who are most likely to buy from you and personalize your outreach based on their intent data
• Score and prioritize your leads based on their fit and engagement to improve conversion rates
• Automate your marketing workflows and outreach to save time and improve efficiency
• Integrate with your favorite CRM, marketing, and sales tools to streamline your workflow

8) Outgrow

Outgrow is an interactive content and lead-generation tool that enables marketers to create quizzes, calculators, and other interactive content to engage their audience and generate leads. The tool includes features such as templates, customization, and analytics.

Pricing: Starts at $22/month

Key Features:

• Choose from a variety of pre-built templates for quizzes, calculators, and other interactive content to save time and improve engagement
• Customize your interactive content to match your brand and personalize the user experience
• Use interactive content to generate leads and engage your audience in a fun and interactive way
• Measure the impact of your interactive content and track key performance metrics

9) SparkToro

SparkToro is a market research and audience intelligence tool that enables marketers to understand their target audience and improve their marketing strategies. The tool includes features such as audience analysis, market research, and influencer identification. 

Pricing: Starts at $49/month

Key Features:

• Discover who your audience is, where they hang out, and what they care about to improve your marketing strategies
• Stay up-to-date with the latest trends and market changes in your industry to stay ahead of the competition
• Find and connect with influencers and thought leaders in your industry to amplify your content and reach new audiences
• Integrate with your favorite marketing and analytics tools to streamline your workflow

10) OptinMonster

OptinMonster is a lead generation tool that enables marketers to create A/B test popups, slide-ins, and other lead capture forms. The tool includes features such as exit-intent triggers, targeting rules, and analytics. 

Pricing: Starts at $9/month

Key Features:

• A suite of lead generation tools that capture more leads, grow email list, and increase revenue

• Advanced personalization to display targeted messages and offers to specific users based on their behavior, interests, and demographics

• A/B testing that enable marketers to test different opt-in forms and messages to optimize conversion rates and improve ROI

• Exit intent technology that detects when a user is about to leave the website and displays a targeted message or offer to keep them engaged

11) ChartMogul

ChartMogul is an excellent tool for subscription analytics and revenue reporting. It helps businesses analyze their subscription metrics, understand customer behavior, and make data-driven decisions to optimize their subscription-based business models. 

Pricing: Starts at $100/ month 

Key Features:

• Detailed analytics and visualizations to track key subscription metrics such as Monthly Recurring Revenue (MRR), customer churn, and customer lifetime value
• Revenue recognition capabilities to accurately track and report revenue from different sources, including one-time charges, recurring subscriptions, and add-ons
• Customer segmentation based on various criteria such as acquisition marketing channel, plan type, or geography, enabling you to analyze and target specific customer segments
• Integrates with popular payment gateways, billing systems, and customer relationship management (CRM) platforms, allowing you to sync data seamlessly and get a holistic view of your subscription business

12) Google Optimize

Google Optimize is a A/B testing and personalization tool that enables marketers to test different variations of their websites. The tool includes features such as targeting, experiment creation, and analytics.

Pricing: Free

Key Features:

• Provides A/B testing tools that enable website owners to test different variations of their website and optimize their conversion rates

• Includes personalization tools that enable growth marketers to deliver targeted messages and experiences to specific users based on their behavior, interests, and demographics

• Integrates seamlessly with Google Analytics to use its existing analytics data to create and test new variations of its website

• Easy to use and requires no coding or technical skills, making it accessible to marketers and business owners of all levels

13) Pingdom

Pingdom is a website monitoring tool that helps ensure that websites are available and performant. The tool includes features such as uptime monitoring, page speed monitoring, and error tracking. 

Pricing: Starts at $10.99/month

Key Features:

• Real-time monitoring of websites, servers, and applications, which allows growth marketers to quickly identify and resolve any issues that could impact the user experience or conversion rates

• User experience monitoring to measure how users interact with a website, enabling you to identify any bottlenecks or friction points that could lead to user frustration or abandonment

• Detailed performance insights, including page speed, load time, and resource usage, can help optimize website performance and improve search engine rankings

• Customizable alerts to notify you when website downtime, errors, or slow load times occur. This helps quickly address any issues and minimize the impact on user experience and conversions

14) Sumo List Builder

Sumo List Builder is a lead-generation tool that enables marketers to build and grow their email lists. The tool includes features such as popups, welcome mats, and scroll boxes. 

Pricing: Starts at $39/month

Key Features:

• Easy-to-use opt-in form builder that allows you to create professional-looking opt-in forms in minutes without any coding skills

• Multiple display options for opt-in forms including pop-ups, slide-ins, and scroll boxes, enabling you to choose the best option for your audience and website layout

• A/B testing feature that allows website owners to test different versions of their opt-in forms to see which one performs better, helping them to maximize their conversion rates

• Integrates with a wide range of email marketing tools, including Mailchimp, Constant Contact, and Aweber to easily add new subscribers to their email lists and automate email marketing campaigns

15) Usersnap

Usersnap is a customer feedback platform that enables businesses to collect and manage feedback from their website visitors and users. It simplifies the feedback collection process, allowing companies to gather actionable insights, improve user experience, focus on customer retention, and drive product enhancements. 

Pricing: Starts at $19/ month 

Key Features:

• Get insights on your users’ pain points, top requests, and use cases so you can drive product and business decisions based on the voice of the customer
• Customizable feedback forms and widgets with inbuilt metadata that can be easily integrated into websites or web applications for easy reporting directly from the interface. 
• Send action-based pop-ups that are customized to align with your brand identity
• Integration with popular project management and collaboration tools, such as Jira, Trello, and Slack, allowing for seamless integration into existing development and communication workflows

Coupler.io

Coupler.io is a data analytics and visualization platform that enables marketers to turn data into custom reports. It allows users to collect data from diverse apps, organize it, and convert it into data-driven insights.

Pricing: Free for one active data flow. Paid plans start at $49/month

Key Features:

• Blend data from diverse sources, facilitating the creation of your insightful marketing reports.
• Access over 10 destinations for your reports, ensuring compatibility with a wide range of marketing platforms (including Looker Studio, Tableau, and Power BI).
• Schedule data refresh intervals from as little as 15 minutes to accommodate real-time monitoring.
• Explore the extensive library of customizable report dashboards: from ppc report templates, to Instagram and Facebook Ads dashboards.

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What to Look for While Building Your Growth Marketing Toolkit

Think about Rachel's Shepard's Pie turned trifle from Friends. The episode would have been totally different if she had known the factors before preparing her recipe. 

Similarly, when building a growth marketing toolkit, several factors must be considered to ensure that you have the right tools and resources to achieve your marketing objectives. Here are some of the factors to consider:

1) Audience Insights

The first step in any growth marketing campaign is to understand your target audience. Ensure your tool kit includes an analytics platform that can provide you with detailed insights into your audience's demographics, interests, and behavior.

2) Analytics and Tracking

Analytics tools are critical to measuring the success of your marketing campaigns. Look for tools that can track your website traffic, conversion rates, and other key performance indicators.

3) Content Marketing

Content marketing is an effective way to attract and engage your target audience. Ensure you pick tools that can help you create and distribute high-quality content, such as blog posts, videos, and infographics.

4) Email Marketing

Email marketing is a powerful tool for nurturing prospective customers and converting them into customers. Invest in tools that help you with the creation and automation of email campaigns, segment your email list, and track your email marketing metrics.

5) Conversion Rate Optimization

Once you've attracted visitors to your website, it's important to optimize your conversion rates. Look for tools that can help you create and test landing pages, A/B test different variations of your website and analyze your conversion metrics.

So, what are you waiting for? Try out these tools and build your own growth marketing kit today!