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Tue, Nov 3
Set it up
90 minutes
- Why websites lose buyers
- How to judge any website agent
- Brand and voice
- Train it on your website
- Questions that qualify buyers
- Email capture and goals
- Live office hours
Homework: about 1 hr
New to website agents?
An AI that talks to buyers on your website
A website agent sits on your site and answers buyer questions in real time, the way your best sales rep would. It learns from your website, docs and sales calls, then turns visits into conversations and conversations into meetings.
In the course you build one with RepX, Storylane's website agent. The playbook carries over to any agent.
Answers in seconds
Buyers get real answers on pricing, fit and features instead of hunting through pages or waiting on a form.
Qualifies as it talks
It asks the questions sales needs answered and routes each buyer to the right next step.
Hands off to sales
Qualified buyers book time with a rep, and every conversation lands in your CRM and Slack.
The course, day by day
Six hours live over two weeks, plus about three hours of homework.
- Mon2
- Tue3Set it up
- Wed4Make it smart
- Thu5Take it live
- Fri6
- Sat7
- Sun8
- Mon9
- Tue10Submit
- Wed11Show it off
- Thu12
- Fri13
- Sat14
- Sun15
Wed, Nov 4
Make it smart
90 minutes
- Sales calls, FAQs and docs
- Demos and images in the chat
- Positioning and rules
- Playbooks for key pages
- Testing its answers
- Live office hours
Homework: about 30 min
Thu, Nov 5
Take it live
90 minutes
- Adding it to your site
- Connecting your CRM and Slack
- Reading your numbers
- Learning from conversations
- Getting certified
- Live office hours
Homework: 1 to 1.5 hrs
Wed, Nov 11
Show it off
90 minutes
- Five-minute demos
- Certificates and prizes
Presenting is optional
Add all 4 sessions to my calendar
Get all four calendar invites
We add you to each session from our calendar, so if a time changes, your calendar updates too.
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Use your work email. This also saves your seat.
Day 30, week of Dec 7. An optional check-in to review your numbers and find what to fix next.
Learn from teams running RepX today
One question that matters to sales (how many properties?) routes smaller hosts to a trial and larger portfolios to an enterprise calendar.
Try it on their pricing page ↗
Runs the agent as an "ask now" page, a destination where buyers ask anything instead of hunting through the site.
Try their Ask Now page ↗
Shows a "why Leapsome" slide with funding, logos and differentiators when buyers ask why they should choose them.
Try it on their pricing page ↗Finish with a certificate
Ship your agent and Storylane certifies you as a website agent expert, with a LinkedIn credential.
- An agent trained on your content, with qualification questions
- One page playbook and one set of tests
- Live on your site, a staging page or a shareable link
Website Agent Academy · Cohort 1
Certified website agent expertYour name
designed, trained and launched a working website agent with RepX, and is certified by Storylane as an expert in building AI agents for the website.
[Signature] · Storylane
November 2026
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Hover the certificate and put your name on it.
Before you join
Who is it for?
Marketing, demand gen and web teams who want an AI agent answering buyers on their website.
Does it cost anything?
No. The course is free.
How much time does it take?
Four 90-minute sessions and about three hours of homework.
Do I need a developer?
No. A staging page or a shareable link counts for the certificate.
What if I miss a session?
Every session is recorded and shared the same day.
Do I have to present?
No. Presenting at Demo Day is optional and makes you eligible for prizes.
Your hosts
One runs the room, one runs the build. You'll see both of them live.
Arthur
Head of Community, Storylane
Runs Storylane's customer community and advocacy program, after time at Aligned and Chili Piper. Opens each session with the why and keeps the cohort moving.
Leads the why, homework and Demo Day
Shankar Ganesh
Product Lead, Storylane
Works on RepX day to day. Builds your agent with you on screen, from branding and qualification to playbooks, evals and integrations.
Leads every live build
