Trigger Mailchimp Campaigns from New Shopify Orders

Quick summary

This demo shows how to connect Shopify and Mailchimp using a Zapier Zap so that every new Shopify order automatically triggers a Mailchimp email campaign — no manual effort required.

Steps

1. Log in to Zapier, click "Create", and select "Zaps" to start building your automation.
2. Click "Trigger" to begin setting up the trigger step of your Zap.
3. Search for Shopify in the app selector and select it as your trigger app.
4. Choose a trigger event such as "New Order" to fire the Zap when a purchase is made.
5. Connect your Shopify account by authenticating it within the Zap editor.
6. Click "Test trigger" to confirm Zapier can pull in real Shopify order data.
7. Add Mailchimp as the Action App in the next step of your Zap.
8. Choose an action event such as "Send Campaign" to define what Mailchimp should do.
9. Connect your Mailchimp account by authenticating it within the Zap editor.
10. Map Shopify order details — such as customer email and order value — to the corresponding Mailchimp campaign fields.
11. Run a test to verify that emails are triggered correctly when a new order is placed.
12. Click "Publish" to activate your Zap and start the automation live.