A demo on your website is just the start. Discover a dozen other marketing use cases • May 26
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Director of Product Marketing
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All Tutorials /Zapier

Push Ghost Analytics to Google Sheets through Zapier

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to sync Ghost analytics into Google Sheets automatically via Zapier.

Quick summary

This demo shows how to push Ghost analytics data to Google Sheets using a Zapier automation, connecting your Ghost blog as the trigger and Google Sheets as the action app to log data rows automatically without manual exports.


Steps

  1. Log in to Zapier, click "Create", and select "Zaps" to begin building your automation.
  2. Click "Trigger" to start configuring the trigger step of your Zap.
  3. Search for Ghost and select it as your trigger app.
  4. Choose a trigger event such as "New Analytics Data" or "Post Published" depending on the available triggers in your Ghost account.
  5. Connect your Ghost account by providing the required API key or URL for your Ghost blog.
  6. Add Google Sheets as the Action App in your Zap.
  7. Select an action event such as "Create Spreadsheet Row" or "Update Spreadsheet Row".
  8. Connect your Google Sheets account to authorize Zapier access.
  9. Select the spreadsheet and worksheet where the Ghost data should be added.
  10. Run a test to verify the integration works correctly and data flows as expected.
  11. Click "Publish" to activate your Zap and start the automated sync.

📌 Why this matters

Automatically pushing Ghost analytics to Google Sheets eliminates manual data exports and keeps your content performance metrics organized in real time. Ghost users who rely on spreadsheets for reporting can use this Zapier integration to track post analytics, member growth, and engagement data without switching between tools. This workflow is especially valuable for content teams, newsletter publishers, and bloggers who need a centralized, always-updated view of their Ghost blog's performance. By automating data collection with Zapier, teams save hours each week and reduce the risk of missing or outdated analytics.
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