Quick summary
Buffer's Analyze feature lets you view post performance metrics — including engagement, reach, clicks, and audience growth — across your connected social media accounts. You can filter and sort individual posts by keywords, hashtags, or metrics, and export reports for deeper analysis.
Steps
- Log in to Buffer and navigate to the Analyze section.
- Select a social media account to view its performance metrics.
- Explore key insights including engagement, reach, clicks, and audience growth.
- Go to the Posts tab and browse individual posts to see detailed performance stats.
- Use filters to narrow down posts by keywords or #hashtags.
- Sort posts by impressions, engagement rate, clicks, retweets, likes, or date.
- Download reports or export data for further analysis.
