How to View Ads on the LinkedIn Ad Library

Updated on:

May 4, 2026

By:

Use this interactive demo to learn how to browse and inspect competitor ads on the LinkedIn Ad Library.

Quick summary

The LinkedIn Ad Library is a free tool that lets anyone search and view active ads run by any company on LinkedIn. Use it to research competitor campaigns, analyze ad creative, and review targeting details without needing a LinkedIn account.

Steps

Visit the LinkedIn Ad Library by navigating to linkedin.com/ad-library in your browser.
Use the filter tabs and search fields to find a specific company's ads.
Click the Search button to run your query and load matching ad results.
From the results, select an ad by clicking it or choosing the 'View details' option beneath it.
Click the Play button to watch the ad video, then scroll down to review full ad details.

📌 Why this matters

The LinkedIn Ad Library gives marketers, sales teams, and competitive intelligence professionals free, on-demand access to every active ad running on LinkedIn. By searching any company's ad campaigns, users can benchmark messaging, study creative formats, and identify targeting strategies without spending a dollar. This transparency helps B2B teams make faster, data-driven decisions about their own LinkedIn advertising strategy. It is an essential research tool for anyone looking to understand how competitors position themselves on the world's largest professional network.

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