How to Use Mailchimp to Send Mass Email

Quick summary

Mailchimp's mass email feature lets you create, target, and send bulk email campaigns to segmented audience lists in just a few steps. This guide walks through the full process from choosing an email type to hitting send with tracking enabled.

Steps

1. Click Create in the Mailchimp dashboard to start a new email campaign.
2. Select your email type — choose between Regular, Plain text, or Template.
3. Enter your internal email name and click Begin to proceed.
4. Click Add Recipients in the To section to define who receives your email.
5. Select the Audience you want to send your email to.
6. Use the Send to drop-down to choose the Segments and Tags you want to target.
7. Use the Do not send to menu to exclude specific segments or tags from the recipient list.
8. Click Save to preserve your recipient preferences.
9. Add recipients from your list or click Import contacts to upload new ones.
10. Fill in the From, Subject, Send time, and Content sections to complete your email setup.
11. Optionally, connect Facebook, X, or Instagram to add a social post alongside your email.
12. Configure Settings & Tracking options, then click Send to deliver your mass email campaign.