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Here's a step by step tutorial on how to do keyword research on Ahrefs:
- Google Search the category/niche you are in. (E.g. Interactive Demo Software)
- Find a competitor that offers the same product/services that you do and copy their domain name.
- Now go to Ahrefs>Site Explorer.
- Search for the domain you copied. (Your competitor's domain)
- You can see their Ahrefs stats like Domain Rating, Backlinks, Traffic, etc over there.
- Click on the number that shows up their Organic Keywords. (E.g. 7.9K keywords)
- A page with a lot of keywords will pop up. These are your competitors keywords.
- Click on Position to sort the keywords based on their ranking on Google. These are their top ranking keywords.
- Click on Traffic to sort the keywords based on their page traffic. These keywords have driven the most traffic to their website.
- Hit the Export button and export it as CSV so you can select the most relevant keywords for your product/service.
