How To Use Ahrefs for Keyword Research

Quick summary

This demo shows how to use Ahrefs Site Explorer to uncover a competitor's organic keywords and export them for your own keyword research strategy. By analyzing a rival domain's top-ranking and highest-traffic keywords, you can quickly identify SEO opportunities to target.

Steps

1. Google Search your category or niche to find relevant competitors in your space.
2. Find a competitor that offers the same services you do and copy their domain name.
3. Go to Ahrefs > Site Explorer from the main dashboard.
4. Search for the competitor's domain you copied in the Site Explorer search bar.
5. Review their Ahrefs stats including Domain Rating, Backlinks, and Traffic.
6. Locate the number of their organic keywords on the overview page and click on it.
7. Browse through your competitor's full list of keywords.
8. Click on Position to sort the keywords by their Google ranking and identify their top-ranking terms.
9. Click on Traffic to sort the keywords by the volume of page traffic they drive to the competitor's site.
10. Hit the Export button to download the keyword list.
11. Export as CSV so you can review and select the most relevant keywords for your own product or service.