How To Track UTM in Google Analytics

Quick summary

Google Analytics lets you track UTM parameters through the Traffic Acquisition report, giving marketers a clear view of which campaigns are driving sessions and conversions. By adding secondary dimensions like Session campaign and Source/medium, you can isolate campaign-level data within a custom date range for precise attribution reporting.

Steps

1. Find Reports on the left pane of Google Analytics.
2. Click on Acquisition, then select Traffic Acquisition.
3. Click the down arrow to expand the dimension options.
4. Select Session campaign as your primary dimension.
5. Hit the Plus sign to add a secondary dimension.
6. Select Traffic source from the dimension list.
7. Use the search bar to find and confirm session campaign.
8. Select Session campaign from the search results to apply it.
9. Click for more options to expand additional dimension settings.
10. Select Source/medium to view both traffic source and medium in a single view.
11. Select the date range you want to track your campaign for.
12. Review your UTM parameters displayed in the report table.