How To Track UTM in Google Analytics
Here's a short tutorial on how to track UTM parameters in Google Analytics:
- Click on Reports in the sidebar to access the main dashboard.
- In the left sidebar, click on Acquisition > Traffic Acquisition to see real-time website traffic.
- You will get a summary of website traffic, including sessions, and users.
- Click on the down arrow below the search bar on the report.
- Find Session campaign and click on it
- Hit the Plus button and add Traffic source> Session Campaign for a more granular look. (use search bar to find)
- You can also View Source/Medium by clicking on the down arrow above the search bar and selecting Source/medium to got both info at once
- Save your changes.
Now, whenever you create a URL with UTM parameters (e.g., in an email or social media post), Google Analytics will track the data.