The simplest way to track Unbounce conversions in Facebook is to install the Meta Pixel ID on your Unbounce workspace. Here’s a quick tutorial on how to do it:
- On Unbounce's main dashboard, head over to the left-side panel and click 'Settings'.
- Choose 'Script Manager' from the list of options.
- After that, tap 'Add a Script' in the top-right corner.
- Tap the drop-down menu to specify the type of script you wish to add.
- Subsequently, pick 'Custom Script'.
- Enter a unique script name into the provided input field, then click 'Add Script Details'.
- Under the Script Details panel, tap the 'Placement' menu.
- Choose 'Head' from the choices.
- Following that, click the 'Included On' menu and select where you wish to apply the script.
- Prepare the Meta Pixel associated with your account and then paste it into the provided input field.
- Go to the Script Usage panel afterwards and tick the checkbox beside the domain you wish to use.
- Once done, click 'Save and Publish Script'.
- After completing these steps, your Meta Pixel will be installed on your Unbounce workspace. From now on, you can start tracking the Unbounce conversions through your Meta Business Suite.
