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How to Track Link Clicks From Buffer Posts

Updated on:
May 12, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to monitor link click performance across your Buffer posts.

Quick summary

Buffer's Analyze tab lets you track link clicks from your social media posts by channel, giving you clear performance data to measure how well your shared links are driving traffic. Use the Link Clicks metric under the Performance tab to understand which posts and channels are generating the most engagement.


Steps

  1. Head over to the top menu bar, then click Analyze.
  2. Find and select the channel that contains the post links you want to track.
  3. Locate Link Clicks under the Performance tab and use its data to efficiently track link clicks from your Buffer posts.

📌 Why this matters

Knowing exactly how many people click the links in your social media posts is essential for measuring content ROI and refining your distribution strategy. Buffer's Link Clicks tracking inside the Analyze dashboard gives marketers a direct, channel-by-channel view of link performance without needing a separate analytics tool. This makes it easier to identify which platforms and posts are driving real traffic, so teams can double down on what works and cut what doesn't.
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