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How to Track Brand Mentions in Perplexity

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to track brand mentions across the web with Perplexity.

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It is very easy to track brand mentions in Perplexity using SE Ranking. Here’s a short tutorial on how to do it:

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  1. On SE Ranking's main dashboard, go to the left-side panel and click 'Create Project'.
  2. Fill out the required input fields one by one. Start with the Website URL. Provide the domain of the brand you want to track.
  3. Subsequently, come up with a unique project name and type it into the provided input field.
  4. Under the Search Engine section, click the 'More Options' button.
  5. Choose 'Perplexity' from the list of options.
  6. After that, provide the Location, Brand Name, and Language details. Type them into their respective input fields.
  7. Provide the prompts you want to monitor. You can add manually or consider the suggestions generated by the platform.
  8. Once done, click 'Start Tracking' to proceed.
  9. Finally, you can monitor your brand when it gets mentioned in Perplexity.

📌 Why this matters

Tracking brand mentions in Perplexity lets you monitor how AI responses shape your brand narrative when people ask questions about your industry or competitors. Unlike traditional social media monitoring, Perplexity mentions influence decision-making at the research stage, when potential customers are actively seeking solutions.

You can identify gaps in your content strategy, discover new audience segments asking relevant questions, and ensure your brand appears in AI-generated answers for topics where you have expertise, giving you a competitive advantage in the emerging AI search landscape.

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