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All Tutorials /Gemini

How to Track Brand Mentions in Gemini

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to track brand mentions in Gemini.

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It is very easy to track brand mentions in Gemini. Here’s a short tutorial on how to do it in simple steps:

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  1. On SE Ranking's main dashboard, click the 'Create Project' button under the All Projects tab.
  2. After that, provide all the required information. Start with your Domain and preferred Project Name. Enter the details into their respective input fields.
  3. Under the Search Engine section, click the 'More Options' button.
  4. Click 'Gemini' to proceed.
  5. Following that, specify your preferred Location, Brand Name, and Language. Enter the details into their respective input fields.
  6. Provide the prompts you want to monitor for brand mention. You can manually enter them or use the provided AI-generated suggestions.
  7. Once done, click 'Start Tracking' to proceed.
  8. Finally, a new project will be created and activated. You can refer to its data to track your brand mentions in Gemini.

📌 Why this matters

Tracking brand mentions in Gemini lets you monitor how AI conversations reference your company, products, or competitors in real-time. This gives you direct insight into how your brand appears in AI-generated responses that millions of users see daily.

Beyond basic monitoring, you can identify gaps in AI knowledge about your brand and spot opportunities to improve your digital presence. When Gemini mentions competitors but not you, or provides outdated information, you know exactly where to focus your content strategy to influence future AI responses.

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