How to Shorten URLs in Hootsuite with Bitly

Quick summary

This tutorial shows how to shorten a URL using Bitly and insert the resulting short link into a Hootsuite post. The process takes under a minute and supports a custom back-half for branded, trackable links.

Steps

1. On the Bitly dashboard, go to the left-side panel and click 'Create New'.
2. Choose 'Shorten a Link' from the available options.
3. Click the 'Destination' input field and paste the URL you want to shorten.
4. Scroll down to the Short Link section and enter your preferred extension into the 'Custom Back-Half' input field.
5. Click 'Create Your Link' to generate the shortened URL.
6. Once the short link is created, click 'Copy Link' to copy it to your clipboard.
7. Switch to Hootsuite, tap the text box under Your Post, and paste the copied link.
8. The shortened URL is now added to your Hootsuite post and ready to publish.