Quick summary
This guide shows how to view traffic sources in Mixpanel by building an Insights Report on a board and using the Breakdown feature to segment event data by UTM parameters, campaigns, or countries.
Steps
- Open an existing board or create a new one using the + New Board button in the left sidebar.
- Enter a title for your board.
- Click Add to Board or + Add Content to begin adding a report.
- Select Insights Report from the content options.
- Under Metrics, click Select Event to choose the event you want to analyze.
- Select the specific event for which you want to see traffic sources.
- Locate the Breakdown option in the report builder.
- Choose a breakdown category such as UTM Sources, Campaigns, or Countries to segment your data.
- Review the results — each breakdown category displays both visual and textual representations of your traffic data.
