How to Integrate Customer.io with Mixpanel

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Integrating Mixpanel as a destination allows you to send Customer.io message metrics (like opens and clicks) to Mixpanel to analyze how your messaging affects user behavior.

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1. On your Customer.io main dashboard, click Data & Integrations in the left sidebar.
2. Select Integrations from the submenu.
3. Click the Add Integration button located at the top right of the page.
4. Scroll down or search for Intercom in the integration catalog.
5. Search for Mixpanel in the directory and select the Mixpanel (Data Out) card.
6. Click the Project Token field to enter your Mixpanel credentials.
7. Copy the token that you can find in your Mixpanel Project Settings under the Overview tab.
8. Paste or type your Project Token here.
9. Click Save to finalize your Mixpanel integration.