How to Roll Out Features Using Flags in Amplitude

Updated on:

May 12, 2026

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Use this interactive demo to learn how to roll out features using flags in Amplitude.

Quick summary

This demo walks you through how to use Amplitude's Feature Flag Editor to configure a rollout percentage and deploy features to a targeted set of users. By following these steps, you can gradually release features with precision and activate flags to measure real-world impact.

Steps

Open Amplitude's Feature Flag Editor, navigate to the Assignment section, and select your preferred type of user.
Click the Rollout Percentage field and type your desired percentage to control how many users receive the feature.
Tap Save at the top-right corner to apply your rollout configuration.
Review the details related to the recent changes applied, then click Save Changes to proceed.
Confirm that the selected feature flag is currently activated so the rollout takes effect and delivers results.

📌 Why this matters

Amplitude's feature flag management gives product and engineering teams precise control over how and when new features reach users. By setting a rollout percentage directly in the Feature Flag Editor, teams can gradually release features, reduce deployment risk, and validate changes with a targeted user segment before a full launch. This approach enables data-driven experimentation, faster iteration cycles, and safer production deployments — all within the same platform used for product analytics. For teams looking to connect feature releases to measurable outcomes, Amplitude's flags provide a direct link between rollout configuration and performance data.

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