How to Reuse Images in Multiple Buffer Posts

Quick summary

Buffer's Duplicate feature lets you reuse images from existing posts across multiple social channels without re-uploading assets. In just a few clicks, you can copy a post, select a new channel, update the caption, and add it to your queue.

Steps

1. In Buffer's Publish tab, find the post containing the image you want to reuse and click its More Actions button.
2. Select Duplicate from the list of available options.
3. Choose the channel where you want to publish the duplicated post.
4. Click the caption entry box and type your new caption text.
5. Click Save As Draft or Add to Queue to schedule or save the new post.
6. The image from your original Buffer post is now reused in the new post — repeat these steps to create additional posts with the same image.