How to Resend Non-openers in Mailchimp

Quick summary

Resending to non-openers in Mailchimp involves replicating a campaign and targeting a custom segment filtered by contacts who received but did not open the original email. This method lets you recover missed engagement without manually managing your list.

Steps

1. Click Campaigns, then select All campaigns.
2. Click the drop-down menu for the email campaign you want to resend and choose Replicate.
3. In the To section of the Campaign Builder, click Edit Recipients.
4. Click the Recipients drop-down menu and select New segment.
5. Click Add filter to begin defining your segment conditions.
6. For the first condition, select Email interaction.
7. Choose was sent as the operator.
8. Click the Choose… drop-down menu to select the original email campaign.
9. Click And to add a second condition that contacts must also match.
10. For the second condition, select Email interaction again.
11. Click did not open as the operator for the second condition.
12. Click the Choose… drop-down menu to select the same email campaign for the second condition.
13. Click Review Segment to preview the filtered contacts.
14. Click Use Segment to apply the non-opener segment to your replicated campaign.
15. Click Save to send your email campaign to non-openers.