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All Tutorials /ActiveCampaign

How to Remove the Default Footer in ActiveCampaign

Updated on:
April 6, 2026
By:
Madhav Bhandari
Use this interactive demo to learn how to remove the default footer in ActiveCampaign.

‍

‍

It is very easy to remove the default footer in ActiveCampaign. Here’s a quick tutorial on how to do it:

‍

  1. Inside your email campaign design, navigate to the right-side panel, then choose 'Text' from the available blocks under Content. After that, grab and drag it to the section above the default footer.
  2. Double-click the text field to start editing its content.
  3. Next, go to the top menu bar and click 'Personalization Tags'.
  4. Choose 'Unsubscribe Link' from the options under the Message section.
  5. Once done, go back to the text block and craft a unique message for the Unsubscribe Link.
  6. Following that, add a new line below the Unsubscribe Link section.
  7. Click 'Personalization Tags' one more time and then select the 'List Sender Info' option from the Message section. You can choose either Single Line or Multiple Lines as they are both applicable.
  8. Likewise, write a unique message describing the Sender Info.
  9. After completing these steps, the default footer in your ActiveCampaign email design will be removed automatically. You may now use the customized text block earlier as your footer if you wish.

📌 Why this matters

Removing the default footer gives you complete control over your email's branding and messaging tone. The default footer often looks generic and corporate, which can undermine the personal connection you've built throughout your email.

By creating a custom footer, you can match your brand voice, add personality, and strategically position your unsubscribe link and sender information in a way that feels natural rather than legal-required. This small change significantly impacts how professional and cohesive your emails appear to subscribers.

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