Quick summary
Personalizing emails in Constant Contact uses greeting tags to automatically address recipients by name, improving open rates and engagement. You can insert a First Name, Last Name, or First & Last Name tag directly inside the email editor in just a few clicks.
Steps
- In the Constant Contact email editor, select the text block and place your cursor where you want to insert the greeting tag.
- In the floating menu bar, click Insert.
- Choose Greeting Tag from the list of options.
- Enter your preferred email salutation into the input field.
- Open the drop-down menu and select your preferred personalized tag: First Name, First & Last Name, or Last Name.
- Click Insert to apply the greeting tag to your email.
- Your Constant Contact email is now personalized with the newly added greeting tag.
